漫画再创作分析
发布时间：2019-06-20 01:23
【摘要】：在商业化浪潮的席卷之下，人们开始追求利润的最大化，社会生产的各个领域开始向工业化方向发展，实行产业化经营，，而动漫产业也应运而生。 我国是人口大国，在动漫产业的消费上有着巨大的消费市场，而我国动漫却在世界动漫发展的侵占下，萎靡不振。究其根本原因在于动漫产业链条的薄弱与缺失。 本文通过对动漫产业链条的最源头环节，"漫画——影视"这一环节进行研究，试图得出适合我国漫画改编的方法模式，从而促进我国动漫产业的良性发展。 本课题从漫画影视化的“共性”与“个性”入手，结合成功改编案例，来进行分析。 漫画与影视，都是近代以来才发展起来的娱乐形式，是眼球的艺术，他们具有相同的娱乐内核，是读图时代的宠儿，也是当代快餐文化的代表。漫画与影视两者的结合也是商业与艺术的融合。 漫画改编影视，带动了电影与漫画产业的批量化生产，造就了艺术的工业化。一部漫画的产生，往往也是一个品牌，及一条产业链的产生。 近年来，我国开始重视创意文化行业的发展，漫画，动画，影视，三者都在各自的领域发展的风声水起。但总体呈现出的特点是艺术感强，但商业性薄弱。这使得我国动漫发展与市场需求格格不入，动漫行业始终停留在手工作坊阶段，无法实现工业化生产。一部漫画作品从创作到发行完毕，就标志着其利用价值的枯竭。将漫画与影视改编相联系，既可以扩大影视作品题材的选择范围，又可以使漫画的品牌价值得以延续，继续创造利润。 纵观全球动漫市场，我们可以看出成功运作的漫画几乎都有着相同的产业模式即“漫画——影视——动漫衍生品”这样一个过程。然而我国正是丢失了最重要的起始环节，产业链的断裂使得我国的动漫无法形成产业化，造成了我国动漫产业孱弱的局面。由此可见振兴我国动漫行业需要从产业链的完整入手。然而振兴并不意味着照搬现有的模式，从我国自身发展条件来寻找适合自己的道路才是正确的选择。 如何以漫画和影视的合作，带动整个动漫产业的发展，从而实现漫画和影视双赢的局面是本课题研究的意义所在。
[Abstract]:Under the sweeping tide of commercialization, people began to pursue the maximization of profits, all fields of social production began to develop in the direction of industrialization, the implementation of industrial management, and animation industry also emerged as the times require. China is a populous country, in the animation industry consumption has a huge consumer market, but our animation in the world animation development encroachment, depressed. The fundamental reason lies in the weakness and lack of animation industry chain. Through the research on the most source link of animation industry chain, "cartoon-film and television", this paper tries to get the method mode suitable for the adaptation of cartoon in our country, so as to promote the healthy development of animation industry in our country. This topic starts with the "commonness" and "individuality" of cartoon film and television, combined with the successful adaptation case, to carry on the analysis. Cartoons and film and television are both forms of entertainment developed in modern times and the art of eyeballs. They have the same entertainment core, are the favorites of the picture-reading era, and are also the representatives of contemporary fast food culture. The combination of comics and film and television is also the integration of commerce and art. Comic book adaptation film and television, led to the film and cartoon industry batch production, created the industrialization of art. The emergence of a cartoon is often a brand, and the emergence of an industrial chain. In recent years, our country began to attach importance to the development of creative culture industry, cartoons, animation, film and television, all three in their respective fields of development of wind and water. However, the overall characteristics are strong sense of art, but weak commercial. This makes the development of animation in China incompatible with the market demand, the animation industry has always stayed in the manual workshop stage, unable to achieve industrial production. From creation to release, a comic book marks the depletion of its utilization value. Linking cartoons with film and television adaptation can not only expand the choice of theme of film and television works, but also extend the brand value of cartoons and continue to create profits. Throughout the global animation market, we can see that the successful operation of cartoons almost all have the same industrial model, that is, "cartoons-film and television-animation derivatives" such a process. However, the most important starting link has been lost in our country, the breaking of the industrial chain makes the animation of our country unable to form industrialization, resulting in the weak situation of the animation industry of our country. Thus it can be seen that revitalizing China's animation industry needs to start from the integrity of the industrial chain. However, revitalization does not mean copying the existing model, from our own development conditions to find a suitable way is the right choice. How to promote the development of the whole animation industry with the cooperation of cartoon and film and television, so as to realize the win-win situation of cartoon and film and television is the significance of this research.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J228
本文编号：2502798
[Abstract]:Under the sweeping tide of commercialization, people began to pursue the maximization of profits, all fields of social production began to develop in the direction of industrialization, the implementation of industrial management, and animation industry also emerged as the times require. China is a populous country, in the animation industry consumption has a huge consumer market, but our animation in the world animation development encroachment, depressed. The fundamental reason lies in the weakness and lack of animation industry chain. Through the research on the most source link of animation industry chain, "cartoon-film and television", this paper tries to get the method mode suitable for the adaptation of cartoon in our country, so as to promote the healthy development of animation industry in our country. This topic starts with the "commonness" and "individuality" of cartoon film and television, combined with the successful adaptation case, to carry on the analysis. Cartoons and film and television are both forms of entertainment developed in modern times and the art of eyeballs. They have the same entertainment core, are the favorites of the picture-reading era, and are also the representatives of contemporary fast food culture. The combination of comics and film and television is also the integration of commerce and art. Comic book adaptation film and television, led to the film and cartoon industry batch production, created the industrialization of art. The emergence of a cartoon is often a brand, and the emergence of an industrial chain. In recent years, our country began to attach importance to the development of creative culture industry, cartoons, animation, film and television, all three in their respective fields of development of wind and water. However, the overall characteristics are strong sense of art, but weak commercial. This makes the development of animation in China incompatible with the market demand, the animation industry has always stayed in the manual workshop stage, unable to achieve industrial production. From creation to release, a comic book marks the depletion of its utilization value. Linking cartoons with film and television adaptation can not only expand the choice of theme of film and television works, but also extend the brand value of cartoons and continue to create profits. Throughout the global animation market, we can see that the successful operation of cartoons almost all have the same industrial model, that is, "cartoons-film and television-animation derivatives" such a process. However, the most important starting link has been lost in our country, the breaking of the industrial chain makes the animation of our country unable to form industrialization, resulting in the weak situation of the animation industry of our country. Thus it can be seen that revitalizing China's animation industry needs to start from the integrity of the industrial chain. However, revitalization does not mean copying the existing model, from our own development conditions to find a suitable way is the right choice. How to promote the development of the whole animation industry with the cooperation of cartoon and film and television, so as to realize the win-win situation of cartoon and film and television is the significance of this research.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J228
【引证文献】
相关硕士学位论文 前1条
1 谢发伟;数字好莱坞真人版超级英雄漫画改编电影研究[D];西南大学;2013年
本文编号：2502798
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