消费者心理对旅游纪念品品牌视觉设计影响的研究

发布时间：2018-01-13 11:03

本文关键词：消费者心理对旅游纪念品品牌视觉设计影响的研究　出处：《苏州大学》2010年硕士论文　论文类型：学位论文

【摘要】： 随着我国经济建设的发展,国际影响力的扩大广大人民生活水平的提高,旅游业已成为我国的重要产业之一,旅游纪念品消费也成为我国旅游商品消费的主要构成部分。近来年,尽管中国旅游纪念品在生产和品牌营销方面有了不少的进步,但仍然存在着品牌竞争力不强,产品质量不高等诸多问题。基于这样的背景展开研究,本文从消费者心理的角度进行分析,研究旅游纪念品的品牌和品牌视觉设计,并找出消费者心理与他们之间的共同点。对于区域旅游纪念品品牌和品牌视觉设计有一定的理论指导作用,其内容涉及到消费心理学、品牌学、艺术设计学等诸多方面。
[Abstract]:With the development of China's economic construction and the expansion of international influence, tourism has become one of the most important industries in China. The consumption of tourist souvenirs has also become a major component of the consumption of tourism commodities in China. In recent years, although China has made a lot of progress in the production and brand marketing of tourist souvenirs. However, there are still many problems such as weak brand competitiveness and low product quality. Based on this background, this paper analyzes the psychology of consumers. This paper studies the brand and brand visual design of tourist souvenirs, and finds out the common ground between the consumer psychology and them. It has a certain theoretical guidance function for the regional tourism souvenir brand and brand visual design. Its content involves many aspects such as consumer psychology, brand science, art design and so on.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【引证文献】