有色企业网络经营管理研究

发布时间：2018-01-13 15:25

本文关键词：有色企业网络经营管理研究　出处：《昆明理工大学》2002年博士论文　论文类型：学位论文

【摘要】： 随着时代发展和社会进步，以多媒体为代表的网络技术日益渗透到企业生产经营活动中，企业管理模式由科学管理模式逐步演变为以网络技术为基础的网络经营管理模式。国外对网络经营管理的研究始于20世纪90年代末期，理论研究虽取得一定成果，但研究不够深入和系统。国内对网络经营管理处于介绍阶段，特别是用网络经营管理理论指导传统企业的实践活动刚刚开始。开展以网络技术为基础的网络经营管理理论在有色企业应用的研究，有效指导有色企业提高管理水平，对提高国际竞争力具有重要意义。本论文以有色企业开展网络经营为主线，科学认识有色企业网络经营发展态势，深入构建网络经营主体及其对象，探索网络经营模式，提出网络经营战略，设计网络经营方案，构造出比较完整的网络经营管理应用理论体系。采用理论研究与实证研究，定性研究与定量研究相结合的方法，具体从以下几方面展开研究：网络经营。本部分对企业开展网络经营的商务特点、商务模型、购买过程、前提条件、成功因素，模型特点等进行深入研究，科学认识网络经营的应用内涵。有色企业网络经营现状分析。本部分对有色企业网络经营现状进行了总结，并对有色企业网络经营中存在的问题从总体概况、经营主体、供应链、价值链、服务链、网络经营战略六方面进行了分析。网络经营主体及对象研究。本部分对网络经营的主体——网络企业所要求的企业内部构造、外部形象、组织模型、发展要求，分形管理、发展技巧等几方面进行研究，全面阐述了网络企业的存在基础；对网络经营对象——网络顾客的详细研究是在简要论述有色企业顾客的基础上，对网络时代企业的顾客分类、特点及行为方式进行论述，并对影响购买决策的因素进行了深入分析，充分叙述顾客购买行为。网络经营模式分析。本部分研究分析了网络经营的三种模式。在供应链模式部分，论述了扩展供应链、产品开发、经营过程重构、配送、库存等几方面涉及扩展供应链的要素，提出了优化供应链的相应方法。在价值链模式部分，运用马克思的劳动价值论以及西方经济学的有关原理，论述扩展价值链、数字化管理，合作伙伴关系和价值增值过程。在服务链模式部分，以阐述服务链的基本概念为基础，结合服务链的数学原理分析，深入论述了扩展服务链的内涵，提出了服务优化和服务重构的基本原理。网络经营战略研究。本部分论述了动态战略的形成和特点，强调了市场研究的重要性，实施实情经济的必要性，规划制定网络广告的策略性，，树立网站品牌紧迫性。有色企业网络经营方案研究。本部分首先对网络经营方案进行了昆明理工大学博士学位论文设计，然后结合有色企业探索网络经营主体、网络经营模式、网络经营战略等方面进行了论述，实现了理论与实践的有机统一．上述几部分研究内容结合网络信息技术发展，用管理学、经济学等学科的理论和方法审视网络化的现代化管理，理论创新结合数学模型分析，拓宽应用范围，有利于指导有色企业有效开展网络经营管理实践，进一步用先进的新经济理论、网络时代管理理论指导有色企业实现生产经营的管理现代化，对新兴行业和传统行业也具有重要现实意义，也对完善新经济理论、网络时代管理理论具有重要理论意义。
[Abstract]:With the development of the times and social progress, with multimedia network technology represented increasing penetration into the enterprise production and business activities, enterprise management mode by scientific management mode gradually evolved into a network management model based on network technology. The foreign study on network management began in late 1990s, theoretical research has achieved certain results, but the study is not deep enough and system. The stage of network management in China, especially the guidance of traditional business practices with the network management theory has just begun. In the research of nonferrous metals enterprise application network management theory based on network technology, effectively guide the nonferrous metals enterprises to improve the level of management, it has important significance to improve the international competitiveness.
This paper carried out in nonferrous enterprise network management as the main line, the scientific understanding of nonferrous metals enterprise network business development trend, further construction of network management main body and object, explore the network business model, put forward the network management strategy, design the network management scheme, constructed the theoretical system of network application management more complete. The theoretical and empirical research, qualitative method research and quantitative research combined with the specific research from the following aspects:
Network operation. This part studies the business characteristics, business models, purchase process, prerequisites, success factors and model features of network operation, and scientifically understands the connotation of network operation.
The present situation of the network operation of nonferrous enterprises is analyzed. In this part, the current situation of the network operation of the nonferrous enterprises is summarized, and the problems existing in the network operation of the nonferrous enterprises are analyzed from the following six aspects: the general situation, the main body of operation, the supply chain, the value chain, the service chain and the network operation strategy.
Research on network management main body and object. The internal structure, this part of the network management is the subject of network required by the enterprise external image, organization model, development, management of several aspects of fractal, development skills, a comprehensive exposition of the foundation of the enterprise network; detailed research on network management object -- network customer is based on a brief discussion of nonferrous enterprise customer. The customer classification of enterprise network age, characteristics and behavior are discussed, analyzes the factors which affect the purchase decision-making, the full description to the customer purchase behavior.
The analysis of network business model. This part analyses the three modes of network management. In the supply chain model, discusses the extended supply chain, product development, business process reengineering, distribution, inventory and other aspects involving elements of the extended supply chain, put forward the corresponding method to optimize the supply chain. In the part of value chain. The use of Marx's labor theory of value and the principle of western economics, discusses the extended value chain, digital management, partnership and value-added processes. In the service chain, to elaborate the basic concept of the service chain as the foundation, combined with the analysis of the mathematical principle of the service chain, further discusses the connotation of extended service chain is put forward. The basic principle of service optimization and service reconfiguration.
The research of network operation strategy. This section discusses the formation and characteristics of dynamic strategy, emphasizes the importance of market research, the necessity of implementing the real economy, formulates the strategy of online advertising, and establishes the urgency of website brand.
In this part, the network management scheme is first carried out in this part.
Doctoral dissertations of Kunming University of Science and Technology
Design, and then combine the non-ferrous enterprises to explore the main body of network management, network management model, network through
The strategy and other aspects are discussed, and the organic unity of theory and practice is realized.
These parts of the research are combined with the development of network information technology, management, economics
The theory and method of the other subjects examine the modernized management of the network, the theoretical innovation and the mathematical model
Type analysis, widening the scope of application, is conducive to guiding non-ferrous enterprises to effectively carry out network management
Practice, further use the advanced new economic theory, the network age management theory to guide the nonferrous enterprises
The realization of the modernization of the management of production and management has an important reality for the new and traditional industries.
The significance is also of great theoretical significance to the improvement of the new economic theory and the management theory of the network age.

【学位授予单位】：昆明理工大学
【学位级别】：博士
【学位授予年份】：2002
【分类号】：F426.3

【引证文献】