手机媒体广告系统的研究与实现

发布时间：2018-01-15 05:25

本文关键词：手机媒体广告系统的研究与实现　出处：《中南大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着移动通信技术革新的不断深入,智能手机的高速发展,我国移动通讯网络已经由2G全面转向3G。与此同时,根据中国网新闻中心的消息,我国国产4G网络最快将在2013年年中颁发4G牌照。伴随移动通信技术更新换代的同时,手机的功能变得日益丰富,手机的移动媒体功能越加体现,手机媒体广告所占的广告市场份额也将进一步扩大。因此,针对国内手机用户的特点,设计并实现手机媒体广告系统具有重要的现实意义和经济价值。本文首先介绍了手机媒体广告系统的研究背景及国内外研究现状。考虑到目前国内智能手机和非智能手机市场占有率的实际特点,通过对国内外现有手机媒体广告系统的深入分析,提出并设计了基于Web2.0的手机媒体广告系统。其次,本文研究了手机媒体广告系统的功能需求,并采用ASP.NET技术实现了手机媒体广告系统的广告排期模块、广告内容敏感词汇过滤模块及系统权限管理模块三个核心模块,其中涉及了AJAX技术、URL重写技术、组件开发技术及字符串匹配技术等关键技术。再次,本文在对手机媒体广告系统进行功能测试的同时,使用LoadRunner软件对系统进行了性能瓶颈分析。通过仔细分析性能测试报告中页面响应时间的数据,论文给出了系统部署的优化方案,从而让手机媒体广告系统在功能和性能上都能达到实际应用的需求。最后,本文简要总结了所进行的研究工作,并根据系统中尚存在的不足,提出进一步研究工作的主要方向。图59幅,表26个,参考文献52篇。
[Abstract]:With the deepening of reform of mobile communication technology, the rapid development of intelligent mobile phone, mobile communication network in China has been made by 2G to 3G. at the same time, according to the news Chinese news, China's domestic 4G network will be the fastest in 2013 year license issued by 4G. With the mobile communication technology upgrading at the same time, the function of mobile phone has become increasingly rich, mobile media function more mobile phone which accounts for the mobile phone media advertising market share will be further expanded. Therefore, according to the characteristics of the domestic mobile phone users, the design and implementation of mobile phone media advertising system has important practical significance and economic value.
This paper first introduces the research background and research status of mobile phone media advertising system. Considering the actual characteristics of the domestic smart mobile phone market and non intelligent mobile phone market share, through in-depth analysis of the existing domestic and foreign mobile phone media advertising system, proposed and designed the mobile phone media advertising system based on Web2.0. Secondly, this paper studies the functional requirements of mobile phone media advertising system, and realize the advertising system of mobile phone media advertisement scheduling module adopts ASP.NET technology, advertising content sensitive filtering module and system management module three core modules, including AJAX technology, URL rewriting technology, component technology and string matching technology and other key technologies. Thirdly, this paper the function of the test at the same time on the advertising media in the mobile phone system, using LoadRunner software to make the system performance bottleneck analysis. Through carefully Finely analyze the page response time data in the performance test report, the paper gives the optimization plan of the system deployment, so that the mobile media advertising system can achieve the actual application needs in terms of function and performance.
Finally, this paper briefly summarizes the research work carried out, and puts forward the main direction of further research according to the shortcomings existing in the system. 59 figures, 26 tables and 52 references.

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

【参考文献】