当代时尚插画的多元化表现探索

发布时间：2018-01-15 12:09

本文关键词：当代时尚插画的多元化表现探索　出处：《浙江理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：插画艺术在当代以传统绘画、数字绘画、摄影及多种数码技术完美结合的方式，以不断创新的姿态走进大众视野。插画作为视觉艺术的一个重要分支，伴随着中国经济的高速发展得到广泛应用。时尚风格类插画是当代插画艺术中不可或缺的艺术形式，本文采用应用族群调查、实例分析、其赖以存在的时空关系与其他文化艺术的并置分析等方法调查研究，希望能够较深入客观地分析插画艺术相关研究的不足。从二十世纪开始，流行和时尚意识逐渐渗透进入社会的生活层面，人们越来越关注时尚潮流的发展趋势，普通大众开始欣赏时尚、追随时尚、创造时尚。世界经济一体化促进了各国文化的交流与发展，时尚插画作为一种“艺术舶来品”在中国被广泛应用于广告宣传、包装设计、杂志书籍、服装、网络传播等领域。当代时尚插画是一种寓于新传媒载体有别于传统插画的艺术形式，它巧妙地把绘画与设计结合在一起，融合了当代艺术和科学技术（特别是数字技术）的优点，，运用时尚的视觉元素表现流行文化。当代时尚插画的艺术受到了今天社会意识和艺术创作手段的综合影响，流行文化、个性意识、娱乐文化、消费精神影响着时尚插画的绘画题材和创作理念，艺术手段的增加和各种媒介的丰富促使时尚插画创作手法的日趋多元化。本文以当代时尚插画为主要研究对象，首先界定了其定义和范围，对照时尚插画的发展历史，分析国内时尚插画的基本状况。分析、总结时尚插画多元化的艺术特征、所表现的多重社会意识和丰富的创作手段。分析因文化的推动、商品经济竞争的需要，人们的精神文明需求刺激着时尚插画的发展。通过时尚插画与当代经济文化文化的联系的研究分析，阐述了其在媒体多样化社会的广泛商业应用。当代文化与技术的快速发展改变了我们以往的信息传播形式和艺术创作方法，数字技术在插画中的应用更是让插画艺术在新时代扮演着越来越重要的文明角色。本文重点研究时尚插画多元化的艺术特征、与文化观念的联系、在商业领域的广泛应用，进行理论上的梳理和总结，并梳理、明晰时尚插画多维度、多元化的艺术特性，从而能够较客观、准确、及时地对“时尚插画”的存在及发展状况进行分析总结，希望对时尚插画在当代的发展有一定前瞻性展望和反思意义。
[Abstract]:Digital illustration art with traditional painting in contemporary painting, photography and digital technology combined with a variety of perfect way, with innovative attitude into the public view. The illustration as an important branch of visual art, along with the rapid development of economy China has been widely used. It is style of illustration art form an integral part of the contemporary art in this paper, the application of Ethnic Investigation, case analysis, investigation and Research on the juxtaposition of analysis method for the existence of the relationship between time and space and other arts and culture, lack of hope can more in-depth and objective analysis of related study of illustration art.
From the beginning of twentieth Century, popular and fashion consciousness gradually penetrated into the social life level, people pay more and more attention to development trend of fashion, ordinary people began to enjoy fashion, fashion fashion. The integration of the world economy and promote the exchange and development of national culture, fashion illustration as an exotic art "is widely used in China in advertising, packaging design, clothing, magazines and books, network communication and other fields. The contemporary fashion illustration is a kind of new media is different from the traditional illustration art form, it cleverly put the painting and design together, the fusion of contemporary art and science and Technology (especially digital technology) has the advantages of visual. The element of the performance of fashion pop culture. Contemporary fashion illustration art by the combined effects of today, social consciousness and means of artistic creation of popular culture, personality. Knowledge, entertainment culture and consumption spirit influence the painting themes and creative ideas of fashion illustration. The increase of art means and the enrichment of various media promote the diversification of fashion illustration creation.
Based on the contemporary fashion illustration as the main research object, firstly defines the definition and scope of control, the development history of fashion illustration, analysis of the basic situation of the domestic fashion illustration. Summarize the artistic features of fashion illustration analysis, diversification, performance of multiple social consciousness and rich creation means. Analysis the culture, commodity economic competition, demand to stimulate people's spiritual civilization development. Through the research of fashion fashion illustration and culture in contemporary economic relation analysis, expounds the application in a wide range of business diversification of media society. The rapid development of contemporary culture and technology change in the form of information dissemination and the artistic creation method, application digital technology in the illustration is that art plays an increasingly important role in the new era of civilization. This paper focuses on the diversified fashion illustration The art characteristics and cultural values of the contact, widely used in the commercial field, collate and summarize the theory and combing, clear fashion illustration art characteristics of multi-dimensional, diversified, which can objectively, accurately and timely for the "fashion" existence and development status are summarized, hoping to fashion in the illustration of contemporary development has certain forward-looking prospect and reflection.

【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J218.5

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