艺术性产品在传播中的重构问题研究

发布时间：2018-01-15 16:03

本文关键词：艺术性产品在传播中的重构问题研究　出处：《电子科技大学》2009年硕士论文　论文类型：学位论文

【摘要】： 本论文通过对艺术性产品的较全面的分析研究,探讨了其在传播过程前后所产生的变化,从而得出了该类产品解构、重构的概念及范畴。论文论述了艺术性产品的解构、重构的具体内涵和三个阶段,包括它在传媒工具过渡到当今信息社会,形成网络传播工程、具有工程学意义和高技术阶段时的情况。同时,讨论了重构对相关传播学概念的拓展,重构对生活哲学、政治文化以及商业实践方面的典型影响和启示。本篇论文建立在哲学上的逻辑思辨和统计数据的比较研究基础之上,通过对具体艺术性产品在经历媒介前后所产生差异的调查以探寻“重构”在影像学、广告学、艺术美学等诸领域中的情况。本论文对艺术性产品的重构过程和启示的分析,提供了在传播学概念及哲学、文化学方面的一个新视角,有助于人们对哲学和文化层面上的一些困惑寻求新的解决方案,也有助于传媒界、演艺界,甚至广告界思考传播效果及受众心理,对社会民主的促进,对广告及演艺策划、营销思路及盈利空间方面具有指导和启迪作用。同时,作者也对传统传播学,以及原教科书中某些观点提出了不同的看法,指出这些观点由于时代变迁而存在的表述及适用局限,从而,拓展传播学在新时代的作用和意义。这些新的见解,拓宽了原有传播过程理论及社会效果理论,具有一定理论意义。我们需要建立现代传播学的理念,在理论上和思维上都有所创新,这也是本文研究的目的之一。
[Abstract]:Through the comprehensive analysis and study of the artistic products, this paper discusses the changes before and after the propagation process, and then obtains the deconstruction of this kind of products. This paper discusses the deconstruction of artistic products, the concrete connotation and three stages of reconstruction, including its transition from media tools to the information society today and the formation of network communication engineering. At the same time, the extension of reconstruction to the concept of related communication and the reconstruction of philosophy of life are discussed. The typical influence and enlightenment of political culture and business practice. This paper is based on the philosophical logical speculation and the comparative study of statistical data. Through the investigation of the differences between specific artistic products before and after experiencing the media, this paper explores the situation of "reconstruction" in the fields of imaging, advertising, art aesthetics and so on. This paper provides a new perspective on the concept and philosophy of communication and cultural science through the analysis of the reconstruction process and enlightenment of artistic products. It is helpful for people to seek new solutions to some puzzles in philosophy and culture, and also help the media, entertainment, and even advertising to think about the effects of communication and the psychology of the audience, and to promote social democracy. It has a guiding and enlightening effect on advertising and acting planning, marketing ideas and profit space. At the same time, the author also puts forward different views on traditional communication and some viewpoints in the original textbook. This paper points out the expression and application limitation of these views due to the changes of the times, so as to expand the role and significance of communication in the new era. These new views broaden the original theory of communication process and the theory of social effect. We need to establish the concept of modern communication and innovate in theory and thinking, which is one of the purposes of this paper.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G206

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