电信行业渠道集中运营管理系统的分析与设计

发布时间：2018-01-15 19:21

本文关键词：电信行业渠道集中运营管理系统的分析与设计　出处：《云南大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着新技术的产生,通信企业体制改革的进一步深化,国内电信企业面临着越来越激烈的竞争环境,为了进一步拓展市场,保持本地市场领导地位,提高运营收入和利润,所以开发适应电信行业的渠道集中运营管理系统。论文在介绍了电信行业渠道集中运营管理系统的项目背景之后,对项目的研究意义与与研究内容进行探讨,阐述了系统开发方法及相关技术,包括面向对象方法、数据库技术、UML建模技术和相关开发技术等；论文提出了系统的详细的需求分析,包括业务需求分析、功能需求分析、数据需求分析和非功能需求分析,业务需求分析给出了渠道规划支撑活动图、广告投放活动图、竞争市场活动图、渠道营销任务活动图,功能需求分析给出了渠道规划管理用例图、广告投放用例图、竞争对手渠道管理用例图、渠道营销任务管理用例图、用户管理用例图、日志管理用例图、渠道信息管理用例图,数据需求分析给出了渠道规划管理类图缩略表示、广告投放类图缩略表示、竞争对手渠道管理类图缩略表示、渠道营销任务管理类图缩略表示、用户管理类图缩略表示、日志管理类图缩略表示、渠道信息管理类图缩略表示；在系统设计中,对系统进行了总体设计、功能模块设计和数据库设计,总体设计包括渠道规划管理、广告投放、竞争对手渠道管理、渠道营销任务管理等功能模块,功能模块设计给出了渠道规划管理、广告投放、竞争对手渠道管理、渠道营销任务管理和用户管理模块的功能结构设计、类图设计、动态图设计和处理流程设计,数据库设计包括实体关系设计和数据库表设计,实体关系设计给出实体类间的关系图,数据库表设计给出了基本的数据库信息表,最后对论文进行总结与展望。
[Abstract]:With the emergence of new technology and the further deepening of communication enterprise system reform, domestic telecom enterprises are facing more and more fierce competition environment, in order to further expand the market, maintain the local market leadership. Increase operating income and profit, so develop a centralized operating management system suitable for the telecommunications industry. After introducing the project background of the telecom channel centralized operation management system, this paper discusses the significance and content of the project, and expounds the system development method and related technology. It includes object-oriented method, database technology, UML modeling technology and related development technology. The paper presents the detailed requirements analysis of the system, including business requirements analysis, functional requirements analysis, data demand analysis and non-functional requirements analysis, business requirements analysis gives the channel planning support activities diagram. Advertising campaign chart, competition market activity diagram, channel marketing task activity diagram, functional demand analysis gives the channel planning management use case diagram, advertising use case diagram, competition channel management use case diagram. Channel marketing task management use case diagram, user management use case diagram, log management use case diagram, channel information management use case diagram, data demand analysis give the channel planning management class diagram abbreviated. Advertisement placement class chart abbreviations, competitors channel management class diagram abbreviations, channel marketing task management class diagram abbreviations, user management class diagram abbreviations, log management class diagram abbreviations. Abbreviated representation of channel information management class diagram; In the system design, the overall design of the system, functional module design and database design, the overall design includes channel planning management, advertising, competitors channel management. The functional module design of channel planning management, advertising, rival channel management, channel marketing task management and user management module. Class diagram design, dynamic graph design and process design, database design includes entity relationship design and database table design. The basic database information table is given in the design of database table. Finally, the paper is summarized and prospected.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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