论现代设计的反色彩设计

发布时间：2018-01-16 02:27

本文关键词：论现代设计的反色彩设计　出处：《齐鲁工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着信息社会的不断发展，现代设计因控制着信息传达的效率而对人们社会生活的影响越来越大。色彩作为现代设计必不可少的元素，在很大程度上决定了设计作品的成败。正是由于色彩在设计中的重要作用，我们在设计创作过程中必须掌握好色彩的使用，色彩使用难于简而非杂。近年来，随着人们的生活水平越来越富裕，设计师们为了满足需求，更快速地吸引人的视觉关注，开始在设计中的使用越来越多色彩，这样反而造成相反的后果。于是人们开始倡导节俭、不浪费的生活观念，所以追求色彩简洁明快、形式简约清新且富有时代感的反色彩设计出现了，反色彩设计并不是反对色彩的使用，也不会否定色彩在现代设计中的重要地位，只是相对现代设计中色彩过度使用的现状提出的一种追求简约、追求简洁的设计形式。它有效地应对了现代设计发展中的种种问题，必然会成为现代设计中有着巨大影响力的设计风格，丰富现代设计多元化的发展趋势和设计理念。本文共分六章，四大部分。第一部分对色彩的相关概述以及色彩在现代设计中的重要地位及其存在的问题进行分析，并介绍了色彩在国内外现代设计发展的现状。第二部分，对反色彩设计结合现代设计的现状进行定义，在此基础上分析反色彩设计的类型、特征、重要性及其反色彩设计和经济发展的关系。第三部分，详细介绍“反色彩设计”表现形式，通过国内外的成败案例分别从广告、标志、包装、书籍、网页等设计形式对反色彩设计进行全方位的介绍。第四部分，介绍了反色彩设计的国内外现状，分析反色彩设计对现代设计的启示，对反色彩设计的未来发展趋势进行预测与分析，并作出文章总结。本文希望对现代设计中反色彩设计的进行深层次解读，挖掘提炼反色彩设计的特征与表现形式，尤其是通过反色彩在不同设计载体中体现的研究，分析反色彩设计对现代设计的影响，分析反色彩设计特有的简约形式融入到设计作品中，把握色彩使用的黑白灰关系，设计具有反色彩特性、适应市场的创意作品，从而更好的推广反色彩设计，推动现代设计和社会经济的长足发展。
[Abstract]:With the development of information society, modern design has more and more influence on people's social life because of controlling the efficiency of information communication. Color is an essential element of modern design. To a great extent, it determines the success or failure of design works. It is because of the important role of color in the design, we must master the use of color in the process of design creation, the use of color is difficult to simplify rather than miscellaneous. In recent years. As people's living standards become more and more affluent, designers begin to use more and more colors in design in order to meet their needs and attract visual attention more quickly. So people began to advocate the idea of frugality, not waste of life, so the pursuit of color concise and bright, simple and fresh form and rich in the modern sense of anti-color design appeared. Anti-color design is not opposed to the use of color, nor will it deny the important position of color in modern design. The pursuit of simple design form. It effectively responds to various problems in the development of modern design, and will inevitably become a design style with great influence in modern design. Enrich the development trend and design concept of modern design diversification. This paper is divided into six chapters, four parts. The first part of the color of the relevant overview and color in the modern design of the important position and the existing problems are analyzed. And introduced the development of color in modern design at home and abroad. The second part, the anti-color design combined with the status quo of modern design is defined, and on this basis, the types and characteristics of anti-color design are analyzed. The importance and the relationship between anti-color design and economic development. The third part introduces the manifestation of "anti-color design" in detail, through the success or failure cases at home and abroad, respectively from advertising, logo, packaging, books. In part 4th, the author introduces the current situation of anti-color design at home and abroad, and analyzes the enlightenment of anti-color design to modern design. Forecast and analyze the future development trend of reverse color design, and make a summary of the article. This paper hopes to carry on the deep level interpretation to the modern design inverse color design, excavates and refines the inverse color design characteristic and the manifestation form, especially through the research which the reverse color manifests in the different design carrier. This paper analyzes the influence of inverse color design on modern design, analyzes that the simple form of inverse color design is integrated into the design works, and grasps the black and white grey relation of color use, and the design has anti-color characteristics. Adapt to the market creative works, so as to better promote anti-color design, promote modern design and the rapid development of social economy.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J51

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