电影对时尚的传播与制造

发布时间：2018-01-17 18:20

本文关键词：电影对时尚的传播与制造　出处：《北京服装学院》2010年硕士论文　论文类型：学位论文

【摘要】： 在文化工业的大背景下,探讨电影与时尚的关系,探讨电影是否是目前传播和制造时尚最有效的媒体。本文先分析比较了影视媒体与其余大众传媒的传播特点,认为影视传媒更适合传播时尚;进而在传播时尚方面对电影和电视的不同做出了比较,肯定了电影和电视在这个方面各有千秋,并得出电影更适合制造时尚的观点。然后,本文从上世纪20年代到90年代中具有时尚代表性的美国电影入手,分析出电影对现实中的时尚是一个由无意识的展示到存心制造的发展过程,并分析探讨了几种目前电影制造时尚的手段。最终认为电影一方面能展现、传播现实生活中的时尚,另一方面能在现实生活中制造出新的时尚和新的消费热点。为现实生活中的商家和时尚产品做变相的广告,对受众起到潜移默化的影响,以此达到更好的经济目的。而且随着文化工业的进一步发展,电影与时尚的结合将更加密切。目前,电影不止是传播和制造时尚的媒体,电影本身也已经成为了一种时尚产业。不仅电影自身能产生经济效益,电影中的设计也能为其带来经济效益。因此,相信电影在将来会进一步加快其时尚产业化的步伐、进一步融入到时尚产业中。
[Abstract]:Under the background of cultural industry, this paper probes into the relationship between film and fashion, and discusses whether the film is the most effective medium for spreading and producing fashion at present. Firstly, this paper analyzes and compares the communication characteristics between film and television media and other mass media. The film and television media is more suitable for the dissemination of fashion; Then in the dissemination of fashion to the film and television differences made a comparison, confirmed that film and television in this respect have their own strengths, and came to the point that movies are more suitable for fashion. Then. From -80s to 90s, this paper analyzes that the film is a process of development from unconscious display to intentional manufacture for the fashion in reality. Finally, the author thinks that the film can show and spread the fashion in real life on the one hand. On the other hand, it can create new fashion and new consumption hot spots in real life. With the further development of cultural industry, the combination of film and fashion will be closer. At present, film is not only the media that spreads and creates fashion. Film itself has become a fashion industry. Not only can the film itself produce economic benefits, but also the design of the film can bring economic benefits. I believe that the film will further accelerate the pace of fashion industrialization in the future, further into the fashion industry.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J905

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