中国电影海报设计民族性嬗变

发布时间：2018-01-19 21:27

本文关键词： 电影海报中国电影海报设计民族化民族性　出处：《东北师范大学》2009年硕士论文　论文类型：学位论文

【摘要】： 电影海报是一种人们喜闻乐见的宣传电影的媒介,被广泛张贴于电影院、商业闹市、公园、车站等人流密集的繁华地点。如同电影的名片,向观众介绍电影的片名、演员、故事情节等丰富的电影信息,也散发出影片的迷人芬芳,吸引观众驻足观赏。电影海报不仅是电影的宣传广告,同时也是设计者精心制作的艺术作品。设计师继承了民族传统中的优秀文化,并借鉴学习国外的先进技术,凝聚自身的创作热情,激发自己的创作潜能,才设计出一张张美妙绝伦,扣人心弦的视觉艺术品。而且,不同时期的电影海报涵盖了不同的表现方法、人文特征、时代风貌,十分具有观赏性,这使得电影海报不仅具有极高的商业价值和艺术价值,也同样具有收藏和研究价值。中国电影海报伴随中国电影发展了近百年,受到来自文化、经济、历史和科技等方方面面的影响,发生了翻天覆地的变化,也表现出越来越丰富的民族特征,正是这些民族特性,奠定了中国电影海报的设计风格和独特品位,也成为华人民族身份的自我认同,是当代设计发展的文化和理论支撑。本文在收集大量中外电影海报资料并查阅相关文献的基础上,选取具有代表性的电影海报进行分析和研究,梳理1905年以来中国电影海报发展的脉络,并找出中国电影海报在设计方面不同于外国的民族性,研究其发展形成的原因,解释其在全球化的发展进程中所表现出的种种现象,并对中国电影海报未来的发展做出一些合理的推断。希望本文的撰写能够使我国电影海报的设计做出一些贡献,以便做出自己的风格,为民族艺术的延伸和拓展而努力。
[Abstract]:Movie posters are popular media for promoting movies, widely displayed in cinemas, commercial downtown, parks, stations and other crowded and prosperous places, such as film business cards. Introducing movie titles, actors, storylines and other rich film information to the audience, but also exudes the charming fragrance of the film, attracting the audience to watch. The movie poster is not only the advertising of the film. The designer inherits the excellent culture in the national tradition, and draws lessons from the foreign advanced technology, condenses own creation enthusiasm, stimulates own creation potential. The film poster of different periods covers different methods of expression, humanistic characteristics, style and features of the times, very ornamental. This makes the film poster not only has the extremely high commercial value and the artistic value, but also has the collection and the research value. With the development of Chinese film for nearly 100 years, Chinese film poster has been influenced by culture, economy, history and science and technology, and has changed dramatically, and has also shown more and more rich national characteristics. It is these national characteristics that have established the design style and unique taste of the Chinese film poster and become the self-identification of the Chinese national identity and the cultural and theoretical support for the development of contemporary design. On the basis of collecting a large number of Chinese and foreign film poster materials and consulting relevant documents, this paper selects representative film posters for analysis and research, combing the development of Chinese film posters since 1905. And find out that the design of Chinese film poster is different from the national character of foreign countries, study the reasons for its development, explain its various phenomena in the development process of globalization. And make some reasonable inference on the future development of Chinese film poster. I hope the writing of this paper can make some contributions to the design of Chinese film poster in order to make its own style. For the extension and expansion of national art and efforts.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.1

【引证文献】