多感官设计在现代广告中的应用与研究

发布时间：2018-01-21 08:34

本文关键词： 多感官理念心理需求广告设计　出处：《齐鲁工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：时代的发展，科学技术的进步，，都促进了人们审美水平和内心需求的提高。生活中我们所见到的广告宣传，其基本功能都已得到了解决。现代的广告设计也将更高、更好的创新与发展，如何调动消费者的多感官需求已经是未来广告设计发展的新趋势，人类的各种感官也被运用且融入到的现代广告设计中去，成为新的设计符号，那些敢于创型的企业者似乎已经看到，在多种感官的刺激下，多感官广告设计将会为其产品促销创造新的价值。当大多消费者已经听惯了以电视和广播为媒介的视听刺激时，广告设计者们应该更多地关注新元素的运用以及媒介传播发展的规律，适应当下的社会需求。本文是针对大部分的广告设计作品不能满足和调动当今消费者消费者的情感需求和心理需求等缺失，通过调动人的多种感官机能来研究现代广告设计的发展趋势。通过调动人的多种感官来实现受众满意度和忠实度的提升，完全依靠视觉、听觉的感官元素设计已经不能满足消费者需求，加入嗅觉、味觉、触觉等感官元素在内的多感官广告设计作品更能符合当下人的需要。论文对现代广告设计中所存在的问题、发展态势进行了阐述，并对加入多种感官设计理念的广告设计对消费者的身心愉悦感进行了多角度的总结，又对未来广告设计的发展趋势以分类别的产品设计形式进行了畅谈，表明了自身对各种产品广告设计的想法和观点。
[Abstract]:The development of the times and the progress of science and technology have promoted the improvement of people's aesthetic level and inner needs. Its basic functions have been solved. Modern advertising design will also be higher, better innovation and development, how to mobilize the multi-sensory needs of consumers has become a new trend of advertising design development in the future. Human senses are also used and integrated into the modern advertising design to become a new design symbol, those who dare to create enterprises seem to have seen, under the stimulation of a variety of senses. Multisensory advertising design will create new value for the promotion of its products. When most consumers are used to the audiovisual stimulation of television and radio. Advertising designers should pay more attention to the application of new elements and the law of media development to adapt to the current social needs. This article is aimed at most of the advertising design works can not meet and mobilize the emotional needs of consumers and psychological needs and other deficiencies. Through the mobilization of a variety of sensory functions to study the development trend of modern advertising design. Through the mobilization of a variety of senses to achieve audience satisfaction and loyalty, totally rely on vision. Auditory sensory elements design has not been able to meet the needs of consumers, add smell, taste. The multi-sensory advertising design works including tactile sense and other sensory elements can better meet the needs of contemporary people. This paper expounds the existing problems and development situation of modern advertising design. And to add a variety of sensory design concept of advertising design for consumers' physical and mental pleasure for a multi-angle summary, and the future trend of advertising design in the form of product design into categories were discussed. Express oneself to each kind of product advertisement design idea and viewpoint.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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