《乐主打》电视形象包装的设计说明

发布时间：2018-02-02 09:51

  本文关键词： 电视包装 形象设汁 公益环保 后期制作　出处：《昆明理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：在信息化与新媒体迅速崛起的时代,电视作为最重要的传统媒体之一,面临着空前的压力和挑战,因此,电视需要借助电视形象包装,彰显自身定位、风格以及价值取向。同时,强调与同行之间的差异化元素,增强在受众中的可识别性,成为了电视媒体应对竞争、谋求发展的必然选择。《乐主打》是笔者原创的一个电视形象包装设计,主题定位为“有氧欢笑尽在乐主打”,受众群体主要为现代年轻人,由鲜亮的形象风格、精确的受众定位和独特的公益环保视角构成。本设计通过其时尚轻快的风格和富有公益人文的气息来吸引人们特别是年轻人群体的关注,呼吁现代年轻人关注环保、绿色出行、保护野生动物等公益环保问题。《乐主打》是一个多版块的形象包装设计,由频道ID、环保宣传片、导视预告片、每日播报宣传片、公益广告、“广告后更精彩”导视、形象宣传片等版块组成。每个版块的功能不同,其中“导视预告片”版块,分为“乐电影”、“乐动画”、“乐纪录”三个子版块：形象宣传片是以环保公益为主题的二维动画设计；公益广告片之每日播报以MG动画形式呈现,在观众观看每日天气播报同时,可以关注到垃圾分类、爱护自然、保护野生动物等问题。本设计是以笔者在对数字媒体艺术有了一定的理论研究基础下,学习并掌握了一系列数字媒体软件技术,并对其学以致用,紧扣环保主题孕育出的电视形象包装。通过前期对环保主题的构思与市场调研,经过两个月的时间搜集资料、问卷调查、学习软件教程之后,投入到数字后期制作中,把策划与构思付诸于实践,运用到了Photoshop、Illustrator、After Effect等软件,经过大量地平面设计与后期特效制作,从中锻炼了自身的软件操作能力。在撰写毕业设计说明书中,对形象包装理论知识进行了系统的学习,加深了对电视形象包装的理解,最终独立完成了《乐主打》的全部原创设计,它的完成是笔者的一大突破,为今后进入电视行业奠定了理论和实践的基础。
[Abstract]:In the era of information technology and the rapid rise of new media, television, as one of the most important traditional media, is facing unprecedented pressure and challenges. Style and value orientation. At the same time, the emphasis on the difference between the elements and peers, enhance in the audience of identifiability, has become the television media to cope with the competition. The inevitable choice to seek development. Music is the author of the original packaging design of a television image, the theme is "aerobic laughter is the main music", the audience is mainly modern young people. By bright image style, accurate audience positioning and unique public interest environmental protection perspective. This design through its style of fashion and lively style and rich in public humanity to attract the attention of people, especially young people. Appeal to modern young people to pay attention to environmental protection, green travel, wildlife protection and other public welfare issues. Music is a multi-plate image packaging design, by the channel IDD, environmental propaganda, video trailers. Daily broadcast of promotional films, public service advertisements, "more wonderful after advertising" guide, image propaganda film and other sections of the composition. The function of each section is different, "guide trailers" section, divided into "music film." "Music Animation", "Music Records" three sub-sections: image propaganda film is the theme of environmental protection as the theme of two-dimensional animation design; The daily broadcast of the public service advertisement is presented in the form of MG animation. At the same time, the audience can watch the daily weather report and pay attention to the classification of garbage and protect nature. Protection of wildlife and other issues. This design is based on the author of the digital media art has a certain theoretical research foundation, learning and mastering a series of digital media software technology, and to its application. Through the concept of environmental protection theme and market research, after two months to collect information, questionnaires, after learning software tutorials. Put into the digital post-production, planning and ideas into practice, the application of Photoshop after Effect and other software. After a large number of graphic design and post-special effects production, from the exercise of their own software operation ability. In the preparation of graduation design manual, the image packaging theory knowledge has been studied systematically. It deepens the understanding of TV image packaging, and finally completes all original design of "Music" independently. It is a great breakthrough for the author and lays the foundation of theory and practice for entering TV industry in the future.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TN948.1
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本文编号：1484229