《面对面》栏目的消费主义倾向解析

发布时间：2018-02-03 05:53

本文关键词： 《面对面》电视人物专访消费主义　出处：《兰州大学》2008年硕士论文　论文类型：学位论文

【摘要】： 随着全球经济文化的持续发展,消费社会在不同国家不同程度地悄然来临与发展。与此同时,消费主义的价值观念也随之风靡全球。1990年代以来,在社会、政治、经济、文化全面转型和传媒市场化改革的背景下,我国大众传媒消费主义文化的产生成为一种历史的必然。作为强势媒体的电视当然也不能例外。在众多的电视节目类型中,电视人物专访类节目近年来在消费社会中异军突起,引起人们的普遍关注。本文以中央电视台的《面对面》栏目作为个案进行深入研究,来解析其消费主义倾向。具体而言,文章在消费社会、消费主义等理论视野下,在分析时代与社会背景的基础上,较详细地探讨了《面对面》栏目从运作理念到内容设置所展现出来的消费主义倾向,在运作理念方面,分为“主持人品牌化”、“嘉宾明星化”,“叙述戏剧化”等三个方面详细论述;在内容设置方面,分为“设计对话建构消费符号”、“展示差异引发消费想象”、“设置议程制造消费舆论”、“嵌入广告传播消费信息”等四个部分来具体分析。进而文章简要分析了其利弊得失,以期为同类电视人物专访节目乃至整个电视媒体带来些须启示。
[Abstract]:With the sustainable development of global economy and culture, consumer society has quietly come and developed in different countries. Meanwhile, the values of consumerism have also become popular in the world since the 1990s. Under the background of social, political, economic, cultural transformation and media marketization reform. The emergence of mass media consumerism culture in China has become a historical necessity. As a powerful media, TV is no exception. In recent years, special interview programs of TV figures have become more and more popular in the consumer society. This paper takes the "face to face" column of China Central Television as a case study. To analyze its consumerist tendencies. Specifically, the article in the consumer society, consumerism and other theoretical vision, on the basis of the analysis of the times and social background. This paper discusses the consumerism tendency of face to face column from operation idea to content setting in detail. In the aspect of operation idea, it is divided into "host brand" and "guest star". "narration dramatization" and so on three aspects elaborated in detail; In terms of content setting, it is divided into "design dialogue and construct consumption symbol", "display difference leads to consumption imagination" and "set agenda to create consumption public opinion". The article analyzes the advantages and disadvantages of the four parts of "embedding advertisement to spread consumer information" in order to bring some enlightenments to the TV personages of the same kind and even to the whole TV media.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G222

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