浅谈当代电视娱乐节目的艺术审美
发布时间:2018-10-16 16:26
【摘要】:电视是一个既有"商品"属性,又有"艺术"属性的传播媒介,承担着向社会传递真、善、美的重任。随着时代的发展,电视艺术已经开始了产业化经营,收视率、广告收益等成为其生存发展的关键因素。在产业化经营的过程中,部分电视节目一再拉低艺术审美底线,从而导致节目的艺术品位、人文内涵逐渐下滑。本文分析了电视娱乐节目的审美特征,提出如何引导受众的审美需求,走一条"经济效益"和"艺术审美"双赢的道路。
[Abstract]:Television is a medium with the attributes of "commodity" and "art", which bears the responsibility of transmitting truth, goodness and beauty to the society. With the development of the times, television art has begun to industrialized management, ratings, advertising revenue and other key factors for its survival and development. In the process of industrialization, some TV programs repeatedly lower the bottom line of artistic appreciation, which leads to the gradual decline of artistic taste and humanistic connotation of the program. This paper analyzes the aesthetic characteristics of TV entertainment programs, and puts forward how to guide the aesthetic needs of the audience and take a win-win road of "economic efficiency" and "artistic aesthetics".
【分类号】:G222
[Abstract]:Television is a medium with the attributes of "commodity" and "art", which bears the responsibility of transmitting truth, goodness and beauty to the society. With the development of the times, television art has begun to industrialized management, ratings, advertising revenue and other key factors for its survival and development. In the process of industrialization, some TV programs repeatedly lower the bottom line of artistic appreciation, which leads to the gradual decline of artistic taste and humanistic connotation of the program. This paper analyzes the aesthetic characteristics of TV entertainment programs, and puts forward how to guide the aesthetic needs of the audience and take a win-win road of "economic efficiency" and "artistic aesthetics".
【分类号】:G222
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