开眼聚宝SEM个性化平台设计与开发

发布时间：2018-10-31 17:58

【摘要】：随着搜索引擎使用的普及,搜索引擎营销(SEM,Search Engine Marketing)变得越来越重要,它的基本理念是让用户去主动寻找信息,并通过点击广告后进入目标网页来进一步获取他所需要的信息。搜索引擎广告最有效的形式是关键词竞价广告,用户搜索关键词的时候,哪个广告主对这个关键词出价高,则推广排到前面的概率大,按点击付费。这种广告形式为广大企业所接受,给企业提供一套完整的SEM优化与管理平台能提高企业的管理效率,降低管理成本。开眼聚宝是我们根据客户实际需求设计与开发出的一套SEM个性化平台,该平台整合了百度、搜狗、360等中文搜索引擎,提供了很多实用的功能模块,如:智能竞价模块能辅助用户竞争关键词到最合适的排位,有些核心关键词客户想一直竞争首页前三名的位置,通过智能竞价模块,可以很轻松的达成这个目标;CPC优化模块提供一键式优化,帮助用户在花费相同预算的前提下,获取更多有效点击;关键词工具模块提供从竞争对手的关键词中推荐合适的关键词、同时提供自包含推荐、按行业推荐、按相关性等各种精准关键词推荐,节省大量人工找词时间;流量统计模块直接对接谷歌ga数据,针对投放效果做出及时分析;自然排名监测模块每日检测客户的网站在自然搜索结果的排名情况,统计出给定关键词的自然排名结果,根据这些数据,广告主来制定竞价广告投放策略。除了这些模块外,本系统还提供了综合统计、竞争分析、防恶意点击、网速监测等实用性模块。开眼聚宝把这些功能整合在一起,让企业用户按需选择功能模块。
[Abstract]:With the popularity of search engines, search engine marketing (SEM,Search Engine Marketing) is becoming more and more important. The basic idea of search engine marketing (SEM,Search Engine Marketing) is to let users actively search for information. And by clicking on the advertisement to go to the target page to further obtain the information he needs. Search engine advertising is the most effective form of keyword bidding advertising, user search keywords, which advertisers bid for this keyword, the promotion of the first probability of large, click payment. This form of advertising is accepted by the majority of enterprises and provides a complete set of SEM optimization and management platform for enterprises to improve the management efficiency and reduce the management costs. Open eyes Jubao is a set of SEM personalized platform designed and developed according to the actual needs of our customers. The platform integrates Baidu, Sogou, 360 and other Chinese search engines, and provides a lot of practical functional modules. For example: intelligent bidding module can help users compete for keywords to the most appropriate ranking, some core keyword customers want to compete for the top three places on the front page, through intelligent bidding module, can easily achieve this goal; The CPC optimization module provides one-click optimization to help users get more effective clicks at the same cost; The key word tool module provides the suitable keywords from the key words of the competitors, and at the same time provides the self-inclusion recommendation, the recommendation by the industry, the recommendation by the correlation and so on, which saves a lot of artificial word searching time; Traffic statistics module directly docked Google ga data, aiming at the effect of timely analysis; The natural ranking monitoring module detects the ranking of the customer's website in the natural search results daily, and statistics the natural ranking results of given keywords. According to these data, the advertisers formulate the bidding advertising strategy. In addition to these modules, the system also provides comprehensive statistics, competition analysis, anti-malicious click, network speed monitoring and other practical modules. Open-eye Jubao integrates these functions together, allowing enterprise users to select functional modules on demand.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP311.52

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