浅谈在媒体市场新格局下《影视广告制作》课程的承袭与变革
发布时间：2018-11-16 11:56
【摘要】：一门课程的设置与教程设计并不是一成不变的,更不能墨守成规,这是因为时代是发展的,变化的,社会对人才需求的形态也是随之变化的,作为专业课程,一定要明确培养目标,找到专业课程的准确定位,课程设置与设计既要符合教育的一般规律又要符合人才市场供求规律,以满足时代发展的需要。本文将以影视广告专业中具有代表性的《影视广告制作》课程为论述对象,探讨在媒体市场新格局中,《影视广告制作》课程,在其培养目标、课程设置和课程内容设计上如何承袭与变革,来更好的平衡广告制作的教与学的关系,适应在媒体格局变化的影响下影视广告制作市场环境的变化,满足影视广告制作人才市场的需要
[Abstract]:The setting of a course and the design of a course are not inflexible, nor can they be conformable. This is because the times are developing and changing, and the form of social demand for talents is also changing with it, as a professional course. To meet the needs of the development of the times, the course design and design should conform to the general laws of education as well as the laws of the supply and demand of the talent market in order to meet the needs of the development of the times. This article will take the representative film and television advertisement production course in the film and television advertisement profession as the discussion object, discusses in the media market new pattern, "the film and television advertisement production" course, in its training goal, How to inherit and reform the curriculum design and curriculum content design to better balance the relationship between teaching and learning of advertising production, and adapt to the changes in the market environment of film and television advertising production under the influence of the change of media pattern, Meet the needs of Film and TV Advertising production Talent Market
【作者单位】： 北京电影学院美术系;
【分类号】：J959-4;G642
本文编号：2335448
[Abstract]:The setting of a course and the design of a course are not inflexible, nor can they be conformable. This is because the times are developing and changing, and the form of social demand for talents is also changing with it, as a professional course. To meet the needs of the development of the times, the course design and design should conform to the general laws of education as well as the laws of the supply and demand of the talent market in order to meet the needs of the development of the times. This article will take the representative film and television advertisement production course in the film and television advertisement profession as the discussion object, discusses in the media market new pattern, "the film and television advertisement production" course, in its training goal, How to inherit and reform the curriculum design and curriculum content design to better balance the relationship between teaching and learning of advertising production, and adapt to the changes in the market environment of film and television advertising production under the influence of the change of media pattern, Meet the needs of Film and TV Advertising production Talent Market
【作者单位】： 北京电影学院美术系;
【分类号】：J959-4;G642
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