数字动画技术在影视广告中的应用研究
发布时间：2018-11-20 11:23
【摘要】：数字技术的出现改变我我们的生活，也给动画制作带来的革新的局面。短短几十年新的动画技术层出不穷，二维和三维动画技术成为了主力军。在动画大国美国和日本已经出现了无纸动画的数字动画技术的创作。数字动画技术的应用大大的提高了动画制作的效率。动画是门综合性的艺术学科，它要有故事内容、视觉语言及声画特效。过去的传统制作费时费力，数字科技的今天出现了无纸动画，在电脑中便可轻松全完成。动画技术是一个艺术与技术结合甚密的艺术形式，，在实现广告要求的同时还要体现实物并进行艺术的再创造。三维动画技术在影视广告应用中的优点是能够形象的按照创意去表达，数字动画技术在影视广告中的应用大大提高了人们的视觉欣赏水平，增强了艺术感染力。因而数字动画技术在影视广告中的应用起到了很大的作用，丰富了人们的生活，带来了无限的乐趣，看广告也疯狂。数字动画技术在影视广告中的应用为创意的展现提供了有力的技术保障和视觉要求，使影视广告的展现更加丰富活跃，广告风格更加有趣。
[Abstract]:The emergence of digital technology changes our lives, but also to animation production brought innovation. In a few decades, new animation technology emerged in endlessly, two-dimensional and three-dimensional animation technology has become the main force. In the animation powers of the United States and Japan has emerged paperless animation digital animation technology creation. The application of digital animation technology greatly improves the efficiency of animation production. Animation is a comprehensive art subject, it must have story content, visual language and sound painting special effects. Traditional production used to take time and effort, digital technology today, paperless animation, can easily complete in the computer. Animation technology is an art form which combines art and technology closely. The advantage of 3D animation technology in the application of film and television advertising is that it can be expressed vividly in accordance with creativity. The application of digital animation technology in film and television advertising has greatly improved the level of people's visual appreciation and enhanced the artistic appeal. Therefore, the application of digital animation technology in film and television advertising has played a great role, enriched people's lives, brought unlimited fun, watching advertising is crazy. The application of digital animation technology in film and television advertising provides strong technical support and visual requirements for the display of creativity, which makes the display of film and television advertisements more abundant and active, and the advertising style more interesting.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP391.41;J524.3
本文编号：2344783
[Abstract]:The emergence of digital technology changes our lives, but also to animation production brought innovation. In a few decades, new animation technology emerged in endlessly, two-dimensional and three-dimensional animation technology has become the main force. In the animation powers of the United States and Japan has emerged paperless animation digital animation technology creation. The application of digital animation technology greatly improves the efficiency of animation production. Animation is a comprehensive art subject, it must have story content, visual language and sound painting special effects. Traditional production used to take time and effort, digital technology today, paperless animation, can easily complete in the computer. Animation technology is an art form which combines art and technology closely. The advantage of 3D animation technology in the application of film and television advertising is that it can be expressed vividly in accordance with creativity. The application of digital animation technology in film and television advertising has greatly improved the level of people's visual appreciation and enhanced the artistic appeal. Therefore, the application of digital animation technology in film and television advertising has played a great role, enriched people's lives, brought unlimited fun, watching advertising is crazy. The application of digital animation technology in film and television advertising provides strong technical support and visual requirements for the display of creativity, which makes the display of film and television advertisements more abundant and active, and the advertising style more interesting.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP391.41;J524.3
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本文编号：2344783
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