信息时代与个性化包装设计
发布时间：2018-11-20 22:00
【摘要】：正 21世纪被称为信息时代,面对即将到来的信息时代,包装设计会出现什么趋势?个性化包装设计是否可行? 一、4个just in time(及时)与个性化包装设计 首先,我想界定一下何谓“个性化包装设计”。所谓“个性化包装设计”是指在买方市场、市场细分化以及目标受众分化的情况下,针对小批量生产的个性产品和商品的包装设计。 在这里,我想通过日本流通领域变化的情况,谈一下个性化包装设计产生的土壤。
[Abstract]:The 21st century is known as the information age, facing the coming information age, what will the trend of packaging design appear? Is personalized packaging design feasible? One, four just in time (in time) and personalized packaging design first, I would like to define what is "personalized packaging design." The so-called "individualized packaging design" refers to the packaging design for individual products and commodities produced in small quantities under the circumstances of buyer's market, market differentiation and target audience differentiation. Here, I would like to talk about the soil of personalized packaging design through the changes in the field of circulation in Japan.
【作者单位】： 清华大学美术学院
【分类号】：J504
本文编号：2346168
[Abstract]:The 21st century is known as the information age, facing the coming information age, what will the trend of packaging design appear? Is personalized packaging design feasible? One, four just in time (in time) and personalized packaging design first, I would like to define what is "personalized packaging design." The so-called "individualized packaging design" refers to the packaging design for individual products and commodities produced in small quantities under the circumstances of buyer's market, market differentiation and target audience differentiation. Here, I would like to talk about the soil of personalized packaging design through the changes in the field of circulation in Japan.
【作者单位】： 清华大学美术学院
【分类号】：J504
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