网络广告中视觉语言设计研究
发布时间：2018-12-06 17:58
【摘要】： 网络广告视觉概念的界定是以数字网络技术为媒介并在现实过程中运用数字技术进行视觉化交互流转的媒体艺术。随着网络技术的进步,网络广告设计在文化内涵与视觉语言的表现形式上也在不断发生变化。本文从视觉语言设计的角度,通过对网络广告视觉艺术独特的设计语言进行归纳和整理,得出网络广告不同于一般的大众媒体,是具有网络媒体特征的广告形式。既有传统媒体广告特征,又有别于传统广告,既是意义上传统广告的延续,又具有大众媒体所不具备的形式和特点。是传统的广告形式与网络技术相结合的一种全新的艺术表现形式与视觉艺术空间。 本文通过对网络广告视觉设计基本原则与基本特点分析,总结出网络广告信息能够被正确的理解和接受,并快速传播的视觉设计技巧方法。并深入系统的分析了视觉信息分别在网络广告用户界面视觉设计、互动设计及版面设计中的表现形式,并通过对现有优秀的网络广告设计作品分析,总结出视觉信息在用户界面不同的表现形式中体现出不同的视觉设计内容与原则。
[Abstract]:The definition of the concept of network advertising vision is a media art in which the digital network technology is used as the medium and the digital technology is used to visualize the interactive circulation in the process of reality. With the development of network technology, the design of network advertisement is changing constantly in terms of cultural connotation and visual language. From the perspective of visual language design, this paper summarizes and arranges the unique design language of the visual art of network advertising, and concludes that network advertising is different from the general mass media and is the advertising form with the characteristics of network media. It is not only the continuation of the traditional advertisement, but also the form and characteristic which the mass media does not have. It is a new form of artistic expression and visual art space which combines the traditional advertising form with the network technology. Based on the analysis of the basic principles and characteristics of the visual design of online advertising, this paper summarizes the visual design techniques that can be correctly understood and accepted and spread rapidly. And deeply and systematically analyzed the visual information in the network advertisement user interface visual design, the interactive design and the layout design expression form, and through to the existing outstanding network advertisement design work analysis, This paper summarizes that visual information embodies different visual design contents and principles in different forms of user interface.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3;F713.8
本文编号：2366430
[Abstract]:The definition of the concept of network advertising vision is a media art in which the digital network technology is used as the medium and the digital technology is used to visualize the interactive circulation in the process of reality. With the development of network technology, the design of network advertisement is changing constantly in terms of cultural connotation and visual language. From the perspective of visual language design, this paper summarizes and arranges the unique design language of the visual art of network advertising, and concludes that network advertising is different from the general mass media and is the advertising form with the characteristics of network media. It is not only the continuation of the traditional advertisement, but also the form and characteristic which the mass media does not have. It is a new form of artistic expression and visual art space which combines the traditional advertising form with the network technology. Based on the analysis of the basic principles and characteristics of the visual design of online advertising, this paper summarizes the visual design techniques that can be correctly understood and accepted and spread rapidly. And deeply and systematically analyzed the visual information in the network advertisement user interface visual design, the interactive design and the layout design expression form, and through to the existing outstanding network advertisement design work analysis, This paper summarizes that visual information embodies different visual design contents and principles in different forms of user interface.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3;F713.8
【引证文献】
相关期刊论文 前1条
1 汪田明;段建;;由独白转向对话——数字多媒体广告的交互体验设计论析[J];湖南工业大学学报(社会科学版);2012年01期
相关硕士学位论文 前1条
1 成淑芬;论网络广告中的视觉传达设计[D];中南民族大学;2012年
，本文编号：2366430
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