防恶意点击系统的设计与实现

发布时间：2018-12-12 04:27

【摘要】：近年来,随着电子商务发展,网络推广在企业营销中的位置越来越重,尤其是搜索引擎关键词推广,在短短的几年内经历了跨越式发展历程。然而,在实际推广应用中人们发现,广告投入量和广告效果并非成正比关系,并且广告浪费比例越来越严重。由此可见,网络推广存在恶意点击现象,即大量非潜在客户消费者推广用户的广告费用。针对以上问题,本文在对现有防止恶意点击系统所存在的缺陷和局限性以及对用户需求分析的基础上,本论文介绍了防恶意点击系统的总体设计及其子系统的功能实现,主要完成了一下内容: 首先,通过对现有防恶意点击系统的调研分析,得出其存在的缺陷和局限性,针对这些问题,在防恶意点击系统的设计中提出相应的改良。结合对防止恶意点击软件实际情况的调研分析,确定了系统结构,并对每部分做出详细的系统构架和模块分析。其次,在对用户需求的进一步分析的基础上,介绍了系统各模块详细设计,并通过使用PowerDesigner设计工具建立了数据库的概念数据模型和物理数据模型。最后,研究并探讨了系统所实现的关键技术和改革创新点,并详细描述了系统的实现,采用模块操作流程图,系统运行结果和主要代码相结合的方式介绍了系统WEB服务端,配置管理客户端和配置管理服务端的各个功能模块的实现。
[Abstract]:In recent years, with the development of electronic commerce, network promotion is becoming more and more important in enterprise marketing, especially search engine keyword promotion, which has experienced a leapfrog development process in a few short years. However, in practical application, it is found that the amount of advertising input is not proportional to the advertising effect, and the proportion of advertising waste is becoming more and more serious. It can be seen that network promotion exists malicious click phenomenon, that is, a large number of non-potential customers to promote consumer advertising costs. Aiming at the above problems, based on the analysis of the defects and limitations of the existing malicious click prevention system and the analysis of the user requirements, this paper introduces the overall design of the anti-malicious click system and the functional realization of its sub-system. The main contents are as follows: firstly, through the investigation and analysis of the existing anti-malware click system, the defects and limitations of the system are obtained, and the corresponding improvement is put forward in the design of the anti-malicious click system. Based on the investigation and analysis of the actual situation of preventing malware clicking, the system structure is determined, and the detailed system architecture and module analysis are made for each part. Secondly, based on the further analysis of the user's requirements, the detailed design of each module of the system is introduced, and the conceptual data model and the physical data model of the database are established by using the PowerDesigner design tool. Finally, the key technologies and innovation points of the system are studied and discussed, and the implementation of the system is described in detail. The system WEB server is introduced in the way of module operation flow chart, system running result and main code. Configuration management client and configuration management server implementation of each functional module.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52

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