多媒体艺术:视听传播的花冠

发布时间：2018-12-12 07:55

【摘要】：从传统印刷媒体到电子新媒体,先后发生了三次传播文化革命,世界各国均调整触角积极应对突如其来的网络信息时代。视听艺术逐步演进,电视文化秩序由法制、生活和产业等三个层面组成,公营民营并存互动、兼收并蓄,其影响力表现在:以节目和广告为支柱,源源不断地创造和复制"形象",调动一切感官,诱使人们跃跃欲试,由集体性转向个体性话语,构筑新的现实;将传统文化移入全球性文化空间,促进"现代性"焦虑形成。百年沧桑,电影由短镜头向长镜头嬗变,美学内核推陈出新,科技王子和文艺女神结合。电视勃兴引发电影业衰颓,电影与电视表现力之间的鸿沟逐渐填平,从冲突到融合,多媒体艺术扑面而来,日益普及,成为视听传播的花冠。
[Abstract]:From the traditional print media to the electronic new media, three cultural revolutions have occurred successively, and the countries all over the world have adjusted their tentacles and actively responded to the sudden network information age. The gradual evolution of audio-visual art, the television cultural order is composed of three levels: legal system, life and industry, the public and private co-exist and interact, and their influence is manifested in the following aspects: programs and advertisements are the mainstay. Constantly creating and replicating "image", mobilizing all senses, inducing people to want to try, from collectivity to individual discourse, to construct a new reality; The traditional culture should be moved into the global cultural space to promote the formation of "modernity" anxiety. A hundred years of vicissitudes, the film from short lens to long-shot transmutation, aesthetic core innovation, the Prince of Science and Art combined with the goddess of literature and art. The rise of television leads to the decline of the film industry, and the gap between the expressive power of film and television is gradually filled up, from conflict to fusion, multimedia art is coming, increasingly popular, become the Corolla of audio-visual communication.
【作者单位】：四川大学文学与新闻学院;中国科学院城市环境研究所;
【基金】：国家社会科学基金项目“人口、资源、环境、经济、社会、科技、文化可持续发展研究”(项目编号:02BJY028)的阶段性成果
【分类号】：J905

【参考文献】