幽默电视广告特性及其创作原则
发布时间：2018-12-18 19:41
【摘要】：幽默电视广告以其独特的艺术表现手法,具有感性诉求、叙事故事化、戏剧化、具有较强的娱乐性、趣味性、感染力深等特性,创作者必须遵循冲击力要强、创意要新奇、兴趣感要浓、关联要巧妙、信息传达要准的原则。
[Abstract]:The humorous TV advertisement has its unique artistic expression technique, has the perceptual appeal, the narrative story, the dramatization, has the strong entertainment, the interest, the appeal and so on characteristic, creator must follow the impact to be strong, the creativity must be novel, Interest should be strong, relevance should be clever, and information should be conveyed correctly.
【作者单位】： 湖南工业大学文学与新闻传播学院;
【分类号】：F713.8
[Abstract]:The humorous TV advertisement has its unique artistic expression technique, has the perceptual appeal, the narrative story, the dramatization, has the strong entertainment, the interest, the appeal and so on characteristic, creator must follow the impact to be strong, the creativity must be novel, Interest should be strong, relevance should be clever, and information should be conveyed correctly.
【作者单位】： 湖南工业大学文学与新闻传播学院;
【分类号】：F713.8
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