通感在视觉传达设计中的应用与研究

发布时间：2018-12-21 07:09

【摘要】：本篇论文以通感概念为切入点,并结合符号学、认知心理学等领域的相关内容,重点探讨艺术通感概念在视觉传达设计中的应用优势和使用价值。文章共分为六大部分来阐述:第一章主要是通感概念的阐述和分析;第二章是视觉传达设计中的通感符号化。第三章是本文的重点章节,着重分析和探讨了通感在视觉要素和广告创意中的应用,分析了把通感概念思维引入视觉传达设计中的重要价值,并引用大量经典案例论证了通感概念在视觉传达设计作品中的应用意义和价值。第四章是基于通感理论的实证应用研究;文章最后对全文的观点进行了概括和总结。现代人的精神生活中充斥着各种图形符号、认知符号与视觉思维符号等通感现象,随着人们的物质精神生活越来越丰富,身边的产品和作品形象似乎很难满足人们的精神需求,消费者的审美眼光也越来越挑剔,这也对行业内人士提出更高的要求与挑战。作为广告人也应该反思怎样使我们的作品和产品形象让人耳目一新、印象深刻。通感是将我们的视觉、嗅觉、味觉、触觉、听觉等各个感官充分调动起来并使其彼此之间相互沟通、交融的引发多种感觉的认知活动。在我们的日常生活中这种认知体验活动是不可或缺的,特别是与我们的审美息息相通。把通感概念植入到视觉传达设计作品中的可能性是基于我们把五官调动并表现在设计作品中的能力,而这种能力是客观存在的。设计是要为人所服务的,我们的视觉传达设计作品不能仅仅满足于人们的视觉,还应深入到认知心理学的领域。把通感概念运用到视觉传达设计作品中,逐渐受到业内人士的关注,不仅可以使受众群体产生不同的心理感受和更好、更高境界的艺术审美,还能使艺术工作者们发挥更大想象力和创意空间,也在很大程度上丰富了视觉传达设计领域的表达方式和传播意境。从而产生更多富有新的内涵和灵魂的艺术作品。
[Abstract]:This paper focuses on the application advantage and value of the concept of synaesthesia in visual communication design, combining with the related contents of semiotics, cognitive psychology and so on. The article is divided into six parts: the first chapter is the elaboration and analysis of the concept of synaesthesia, and the second chapter is the symbolization of synaesthesia in visual communication design. The third chapter is the key chapter of this paper, which focuses on the analysis and discussion of the application of synaesthesia in visual elements and advertising creativity, and analyzes the important value of introducing synaesthetic conceptual thinking into visual communication design. A large number of classic cases are cited to demonstrate the application significance and value of synaesthesia concept in visual communication design works. The fourth chapter is empirical application research based on synaesthesia theory. Modern people's spiritual life is full of various graphic symbols, cognitive symbols and visual thinking symbols and other synaesthetic phenomena. With people's material spiritual life more and more rich, the products and works around the image seems to be difficult to meet the spiritual needs of people. Consumer aesthetic vision is also increasingly picky, this industry also put forward higher requirements and challenges. Advertisers should also reflect on how to make our work and product image refreshing and impressive. Synaesthesia is a cognitive activity that can fully mobilize our senses such as vision, smell, taste, touch, hearing and so on, and make them communicate with each other. This kind of cognitive experience is indispensable in our daily life, especially in connection with our aesthetic sympathies. The possibility of implanting the concept of synaesthesia into the visual communication design works is based on our ability to mobilize the features and express them in the design works, and this ability exists objectively. Design is to be served, our visual communication design works should not only satisfy people's vision, but also go deep into the field of cognitive psychology. Applying the concept of synaesthesia to visual communication design works has gradually attracted the attention of people in the industry. It can not only make the audience groups have different psychological feelings and better, higher artistic aesthetic, It also enables artists to play a greater imagination and creative space, but also to a large extent enriches the field of visual communication design expression and communication artistic conception. As a result, there are more works of art with new connotation and soul.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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