当代文化视域下女性符号在招贴设计中的应用研究

发布时间：2018-12-28 21:19

【摘要】：女性符号是一种文化性符号，被设计者作为载体频繁应用于当代招贴设计之中，不同时期的文化属性直接影响女性符号的表现形式，本文通过当代文化视域这一视角研究女性符号在招贴设计中的应用。女性符号的变迁与女性主义演变联系紧密，通过女性主义运动，女性符号的文化属性也随之改变。另外，随着科技的飞速发展；社会的不断进步；女性意识的不断增强；女性社会地位的不断提高，，女性符号的应用也在不断变化。因此，当代视域下的女性符号在招贴设计中的应用研究是一个很有意义的论题。本文通过对女性符号的内涵阐释，进而界定了当代视域下的女性符号，深入阐述女性符号在当代招贴设计中的应用，最后探讨出当代视域下女性符号在招贴设计中应用价值，通过这四方面层层递进的分析了当代视域下女性符号在招贴设计中的应用研究这个论题。不同的文化时代背景，产生不同的审美情趣；不同的社会政策，产生不同的符号倾向；不同时期的设计潮流，产生不同的设计形式。因此，清楚解析出当代文化的概念；清晰阐述出女性符号在招贴设计中的应用；明确阐释出当代文化视域中女性符号的各种表现形式，具有不可替代的必要性。女性符号作为招贴设计的一种语言媒介不仅仅是单一的视觉符号，更是一种文化属性。具有特定社会文化意味的女性符号；具有丰富文化内涵和社会指向性的女性符号；具有表现手法丰富多彩的女性符号；具有丰富价值观的女性符号；具有最代表着自信、果断、包容、勇敢、智慧的女性符号，必然会成为未来招贴设计的主要视觉元素，必然会引领未来招贴设计的时尚风潮。
[Abstract]:Female symbol is a kind of cultural symbol, which is frequently used in contemporary poster design by designers. The cultural attributes of different periods directly affect the expression form of female symbol. This paper studies the application of female symbols in poster design from the perspective of contemporary culture. The changes of female symbols are closely related to the evolution of feminism. Through feminist movement, the cultural attributes of female symbols also change. In addition, with the rapid development of science and technology, the continuous progress of society, the continuous enhancement of women's consciousness, the continuous improvement of women's social status, the application of female symbols is also changing. Therefore, the application of female symbols in poster design is a meaningful topic. By explaining the connotation of female symbols, this paper defines the female symbols in the contemporary visual field, expounds the application of the female symbols in the contemporary poster design, and finally discusses the application value of the female symbols in the poster design in the contemporary visual field. Through these four aspects, the thesis analyzes the application of female symbols in poster design. Different cultural backgrounds produce different aesthetic tastes; different social policies produce different symbolic tendencies; different design trends in different periods produce different design forms. Therefore, it is necessary to explain clearly the concept of contemporary culture, the application of female symbols in poster design, and the various forms of expression of female symbols in the field of contemporary culture. As a language medium of poster design, female symbol is not only a single visual symbol, but also a cultural attribute. Female symbols with specific social and cultural implications; female symbols with rich cultural connotations and social orientation; female symbols with rich expressive techniques; female symbols with rich values; With the most representative of self-confidence, decisiveness, tolerance, courage, wisdom of the female symbol, will inevitably become the main visual elements of the future poster design, will inevitably lead the fashion trend of the future poster design.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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