网络插画广告的视觉传达设计研究
发布时间：2019-01-06 07:13
【摘要】： 网络插画广告是网络广告的重要表现,是现代信息化社会建设与展示其形象的重要手段。目前网络插画广告只是一种广泛设计的分类,还无人对其进行研究。 课题将网络广告与广告插画有机的结合进行内涵分析,根据网络广告和广告插画的特征推断出网络插画某些特征,提出网络插画广告是网络广告的一种表现形式,它是集网络广告插画为一体的特有的广告媒介,即研究网络广告的形式和传播是研究插画广告的基础,同时,创意方式和表现形式也必须借鉴广告插画的语言。 其次根据网络插画广告表现的特征归类研究,可见网络插画广告分为静态的属性和动态的属性。基于网络广告学提出网络插画广告的种类。课题将网络插画广告与视觉传达系统有机的结合在一起进行系统化研究。首次提出将网络插画广告视觉传达要素情节、图形、色彩、文字。最终提出网络插图广告视觉传达设计优化组合方式,应用人机界面学、视觉传达、心理学、符号学、网络工程原理,提出情节情绪原则、符号感原则、人性化原则、商业性原则。全文完成了系统化建构网络插画广告视觉传达系统,为研究网络插画广告应以提供基础平台。
[Abstract]:The network illustration advertisement is the important manifestation of the network advertisement, is the modern information society construction and the display its image important means. At present, online illustrator advertising is only a widely designed classification, and no one has studied it. This paper analyzes the connotation of the combination of network advertisement and advertisement illustration, infer some characteristics of network illustration according to the characteristics of network advertisement and advertisement illustration, and puts forward that network illustration advertisement is a kind of expression form of network advertisement. It is a special advertising medium which integrates network advertisement illustration, that is to say, studying the form and communication of network advertisement is the basis of studying illustration advertisement. At the same time, the creative way and expression form must also draw lessons from the language of advertisement illustration. Secondly, according to the characteristics of network illustrator advertising classification, we can see that network illustrator advertising can be divided into static attributes and dynamic attributes. Based on the theory of network advertising, this paper puts forward the category of network illustrator advertisement. The subject organically combines the network illustrator advertisement and the visual communication system to carry on the systematic research. For the first time, the network illustrator advertising visual communication elements plot, graphics, color, text. Finally, it puts forward the optimized combination of visual communication design of network illustrations, the application of human-machine interface, visual communication, psychology, semiotics, network engineering, the principle of plot emotion, the principle of symbol sense, the principle of humanization. Commercial principles This paper has completed the systematic construction of network illustrator advertising visual communication system, for the study of network illustrator advertising should provide a basic platform.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J524.3;J218.5
本文编号：2402501
[Abstract]:The network illustration advertisement is the important manifestation of the network advertisement, is the modern information society construction and the display its image important means. At present, online illustrator advertising is only a widely designed classification, and no one has studied it. This paper analyzes the connotation of the combination of network advertisement and advertisement illustration, infer some characteristics of network illustration according to the characteristics of network advertisement and advertisement illustration, and puts forward that network illustration advertisement is a kind of expression form of network advertisement. It is a special advertising medium which integrates network advertisement illustration, that is to say, studying the form and communication of network advertisement is the basis of studying illustration advertisement. At the same time, the creative way and expression form must also draw lessons from the language of advertisement illustration. Secondly, according to the characteristics of network illustrator advertising classification, we can see that network illustrator advertising can be divided into static attributes and dynamic attributes. Based on the theory of network advertising, this paper puts forward the category of network illustrator advertisement. The subject organically combines the network illustrator advertisement and the visual communication system to carry on the systematic research. For the first time, the network illustrator advertising visual communication elements plot, graphics, color, text. Finally, it puts forward the optimized combination of visual communication design of network illustrations, the application of human-machine interface, visual communication, psychology, semiotics, network engineering, the principle of plot emotion, the principle of symbol sense, the principle of humanization. Commercial principles This paper has completed the systematic construction of network illustrator advertising visual communication system, for the study of network illustrator advertising should provide a basic platform.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J524.3;J218.5
【引证文献】
相关硕士学位论文 前3条
1 孙甜甜;插画中女性主题的风格探索[D];西安理工大学;2010年
2 韦茵;网络广告在商业推广中的设计应用研究[D];湖北工业大学;2012年
3 成淑芬;论网络广告中的视觉传达设计[D];中南民族大学;2012年
，本文编号：2402501
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