电视节目游戏化背景下的身体效应分析
发布时间：2019-01-08 19:15
【摘要】： 身体效应是一种心理投射机制,是一场虚拟世界中的仿真体验,是观众反观自身的潜意识反应。随着电视节目中游戏化元素的不断注入,新的节目形式吸引了受众更多的注意,电视传播中的身体效应与以往相比也更加强烈。因此,对身体效应的深入研究有助于丰富受众对电视节目的感受力,提高电视传播的效果和力度。 本文从身体的概念入手,通过对自柏拉图以来各时期哲学家对身体论述的分析,将梅洛?庞蒂对身体的界定作为本文的出发点。身体不再只是肉体的存在,它同时还是各种感觉器官和思维意识的“整体”。在此基础上,本文借鉴了席勒、康德、弗洛伊德等有关身体的游戏理论,阐述了身体和游戏之间的密切关系。从构成关系上看,观众同参与者一样也是游戏的重要组成部分,这一命题为揭示电视传播中的身体效应奠定了坚实的理论基础;从感知关系看,游戏不同的特性会产生不同的身体体验,比如游戏的自由性可以让身体获得快感体验,虚幻性可以获得超现实体验等。二者密切的关系,更加说明了电视节目游戏化倾向将使电视和身体走得更近。 论文重点论述了电视节目游戏化背景下,各类型电视节目所引发的身体效应。这些类型节目包括娱乐化新闻节目、电视广告、体育节目、偶像剧、互动电视,这些节目有力地说明了当游戏元素增加时,电视传播中的身体效应会变得更强烈。正因为这一点,身体效应在电视传播中具有重要的应用和研究价值。 目前,对于电视节目游戏化现象的成因有多种解释,本文在前人研究的基础上,从一个全新的视角——身体诉求来解释电视节目唯游戏独尊的根源。另外,现今国内对身体叙事、身体效应的研究多停留在文学、艺术等领域,本文结合电视特点,将“身体效应”概念引入影视研究的视阈,将身体界面的编解码特征及身体效应的形成加以综合考察。
[Abstract]:Body effect is a kind of psychological projection mechanism, is a virtual world simulation experience, is the audience to look at their own subconscious reaction. With the continuous injection of gameplay elements in TV programs, the new program forms attract more attention from the audience, and the body effect in TV communication is stronger than ever before. Therefore, the in-depth study of body effect will enrich the audience's sensitivity to TV programs and improve the effect and intensity of television transmission. This article starts with the concept of body, through the analysis of philosophers on body since Plato, Melo? Ponty's definition of body is the starting point of this paper. The body is no longer just the existence of the body, but also the whole of all kinds of sensory organs and mental consciousness. On this basis, this paper draws lessons from Schiller, Kant, Freud and other game theories about the body, and expounds the close relationship between body and game. In terms of constitution, the audience is also an important part of the game, just like the participant, which lays a solid theoretical foundation for revealing the body effect in TV communication. From the perspective of perceptual relationship, different characteristics of the game will produce different physical experience, such as the freedom of the game can make the body get pleasure experience, illusory can obtain surreal experience and so on. The close relationship between the two shows that the tendency to play TV programs will make TV and body closer. This paper focuses on the physical effects caused by various types of TV programs under the background of video games. These types of programs include entertainment news programs, television commercials, sports shows, idol dramas, and interactive television, which powerfully demonstrate that the physical effects of television transmission become more intense as game elements increase. Because of this, the body effect has the important application and the research value in the television transmission. At present, there are many explanations for the phenomenon of video games. Based on the previous studies, this paper explains the origin of TV programs' dominance of game from a new angle of view-body appeal. In addition, the research on body narration and body effect in China is mostly in the field of literature, art and so on. In this paper, the concept of "body effect" is introduced into the visual threshold of film and television research in combination with the characteristics of television. The encoding and decoding characteristics of body interface and the formation of body effect are comprehensively investigated.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G222
本文编号：2405016
[Abstract]:Body effect is a kind of psychological projection mechanism, is a virtual world simulation experience, is the audience to look at their own subconscious reaction. With the continuous injection of gameplay elements in TV programs, the new program forms attract more attention from the audience, and the body effect in TV communication is stronger than ever before. Therefore, the in-depth study of body effect will enrich the audience's sensitivity to TV programs and improve the effect and intensity of television transmission. This article starts with the concept of body, through the analysis of philosophers on body since Plato, Melo? Ponty's definition of body is the starting point of this paper. The body is no longer just the existence of the body, but also the whole of all kinds of sensory organs and mental consciousness. On this basis, this paper draws lessons from Schiller, Kant, Freud and other game theories about the body, and expounds the close relationship between body and game. In terms of constitution, the audience is also an important part of the game, just like the participant, which lays a solid theoretical foundation for revealing the body effect in TV communication. From the perspective of perceptual relationship, different characteristics of the game will produce different physical experience, such as the freedom of the game can make the body get pleasure experience, illusory can obtain surreal experience and so on. The close relationship between the two shows that the tendency to play TV programs will make TV and body closer. This paper focuses on the physical effects caused by various types of TV programs under the background of video games. These types of programs include entertainment news programs, television commercials, sports shows, idol dramas, and interactive television, which powerfully demonstrate that the physical effects of television transmission become more intense as game elements increase. Because of this, the body effect has the important application and the research value in the television transmission. At present, there are many explanations for the phenomenon of video games. Based on the previous studies, this paper explains the origin of TV programs' dominance of game from a new angle of view-body appeal. In addition, the research on body narration and body effect in China is mostly in the field of literature, art and so on. In this paper, the concept of "body effect" is introduced into the visual threshold of film and television research in combination with the characteristics of television. The encoding and decoding characteristics of body interface and the formation of body effect are comprehensively investigated.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G222
【参考文献】
相关期刊论文 前1条
1 陶东风;广告的文化解读[J];首都师范大学学报(社会科学版);2001年06期
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