“健康”主题公益海报设计研究与实践

发布时间：2019-01-11 14:10

【摘要】：海报的名称由来已久,据说清朝时期有洋人以海船载洋货于我国沿海码头停泊,为了推销其商品而四处张贴广告告示,当地居民由此称其为“海报(poster)"。作为信息传播的载体,海报是最具有精神理念渗透力的传媒艺术之一,其类型主要分为商业海报和公益海报两种,相较于以纯经济利益为目的的商业海报,公益海报以其高质量的文化内涵和独特的视觉表现力有效地传达着人类的精神文化,让设计与心灵对话,承载着人类精神文明、时代文化的重要责任。现时代的公益海报,涉及的主题范围大致可分为以下几种：环保类、生命健康类、社会传统美德类、教育类、保护动物类、救助类等。本论文主要研究的是“健康”主题公益海报设计,首先采用文献研究法针对公益海报的概念与特点、公益海报的创意与表现进行了简要的叙述。公益海报是一种通过精炼的视觉符号和丰富的文化信息唤醒人们正确观念和情感的传播载体。公益海报最突出的特点是张贴形式的普遍性、影响范围的广阔性和对大众的启发性,它能以其自身的号召力、感染力使大众从麻木已久的误区中欣然醒悟。公益海报的设计方法主要从图形符号的运用、色彩的体现、文字的表现来体现。其次本论文采用个案分析法针对中外著名设计师的“健康”主题经典海报作品分别从版式、创意设计方法、表现技法等方面进行了详尽的分析与研究,既认识到公益海报设计的重要性,同时强调突出“健康”主题公益海报设计发展趋势的影响力,把握人类生活侧重点,将其突出放大化,使健康问题能够得到人类的高度重视。再次对优秀公益海报作品分析研究的过程中笔者着重提炼其设计的创新点,把创意精髓部分融入到了自己的创作实践中,而笔者在进行“健康”主题公益海报设计过程中,主要是针对自己海报创作的版式设计、设计方法、表现技法进行了详尽的分析与阐述。同时,在创意设计的过程中也发现现有设计中存在的不足,通过对现存问题的发现和思考,参考国内外成功的案例,提出相应的改进建议。笔者期待本论文能够对今后的“健康”主题公益海报设计研究提供一些参考,为人类能够更好地注重并把握健康问题带来重要的现实意义。社会中的各种诱惑难免会使人贪图一时之快而将最为重要的生命健康抛之脑后,最终后悔莫及。行为取决于思想,命运取决于态度,健康意识和态度的形成需要“健康”主题公益海报的不断传播。公益海报时效快,传播广,艺术气息浓厚,因此成为了健康问题传播的最佳选择。但是,公益海报独特魅力的呈现并非大众式,必须通过设计者在设计方法和表现技法上下尽功夫的同时,还要考虑作品与观者之间能否产生共鸣,将作品的主题直观、深远地传递给观者,最终服务于人类。
[Abstract]:The name of the poster has a long history. It is said that during the Qing Dynasty, foreigners berthed at the coastal wharf of our country with foreign goods by sea, and put up advertisement notices everywhere to promote their products, hence the local people called it "poster (poster)". As the carrier of information dissemination, poster is one of the most spiritual and permeable media arts. Its types are mainly divided into commercial posters and public posters, compared with commercial posters for the purpose of pure economic benefits. With its high quality cultural connotation and unique visual expression, the public welfare poster effectively conveys the spiritual culture of human beings, so that the design and the spiritual dialogue bear the important responsibility of human spiritual civilization and the culture of the times. The public welfare posters of the present era can be divided into the following categories: environmental protection, life and health, social and traditional virtues, education, protection of animals, rescue and so on. This paper mainly studies the "health" theme of public welfare poster design. Firstly, the concept and characteristics of the public welfare poster are discussed by literature research, and the creativity and performance of the public welfare poster are briefly described. The public welfare poster is a kind of transmission carrier that awakens people's correct idea and emotion through the refined visual symbol and abundant cultural information. The most prominent feature of public welfare posters is the universality of the form of posting, the wide scope of influence and the enlightenment to the public. It can wake up the masses with their own appeal and appeal from the long-numb misunderstanding. The design method of public welfare poster is mainly reflected by the use of graphic symbols, the embodiment of color and the expression of words. Secondly, this paper uses the case analysis method to analyze and research the famous Chinese and foreign designers'"Health" theme classic poster works from the layout, creative design methods, performance techniques and so on. It not only recognizes the importance of public welfare poster design, but also emphasizes the influence of the development trend of "health" theme public welfare poster design, grasps the emphasis of human life, and magnifies it so that health problems can be highly valued by human beings. Thirdly, in the process of analyzing and researching the outstanding public welfare poster works, the author focuses on refining the innovation points of its design, and integrates the essence of the idea into his own creative practice, while the author is carrying out the "healthy" theme public welfare poster design process. Mainly for their own poster layout design, design methods, performance techniques for detailed analysis and elaboration. At the same time, in the process of creative design, we also find the shortcomings of the existing design, through the discovery and thinking of the existing problems, referring to the successful cases at home and abroad, put forward corresponding suggestions for improvement. The author expects that this paper can provide some references for the future research on the design of "health" theme public welfare posters, and bring important practical significance for human beings to pay more attention to and grasp the health problems. All kinds of temptations in society inevitably make people forget the most important life and health for a while, and finally regret it. Behavior depends on thought, fate depends on attitude, health consciousness and attitude need the spread of "health" theme public welfare poster. Public-interest posters are fast, wide spread, strong artistic flavor, so it has become the best choice for health communication. However, the presentation of the unique charm of public posters is not a popular style. Designers must make great efforts in the design method and performance techniques, and also consider whether the work can resonate with the viewer, so that the theme of the work can be intuitively viewed. Pass it far to the viewer, and finally serve the human race.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524.3

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