微信公众号故事性广告的营销传播——以咪蒙微信公众号为例
发布时间：2019-01-17 19:53
【摘要】：正故事性广告的定义与特点在信息膨胀的今天,如何让消费者对其广告感兴趣并有所期待?研究发现,通过对遗忘与记忆的原理分析,往往是有故事情节的广告更能被人们所记牢。~①故事性广告就是借用文学创作的手法,将商品和服务的信息通过新颖、独特的情节设计展现给受众。~②深化受众对信息主体的感受认同,从而达到广而告之的目的。研究发现,优秀的故事性广告容易给受众留下深刻的印象,并且赢得相当高的
[Abstract]:The definition and characteristic of positive story advertisement in the information expansion today, how to make consumers interested in its advertising and have expectations? The study found that through the analysis of the principle of forgetting and memory, it is often true that advertisements with storylines can be remembered more firmly. The unique plot design shows the audience. The study found that good story ads tend to impress the audience and win fairly high
【作者单位】： 江西师范大学传播学院;
【分类号】：G206-F
，
本文编号：2410325
[Abstract]:The definition and characteristic of positive story advertisement in the information expansion today, how to make consumers interested in its advertising and have expectations? The study found that through the analysis of the principle of forgetting and memory, it is often true that advertisements with storylines can be remembered more firmly. The unique plot design shows the audience. The study found that good story ads tend to impress the audience and win fairly high
【作者单位】： 江西师范大学传播学院;
【分类号】：G206-F
，
本文编号：2410325
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