Just us品牌形象招贴中的情感化设计应用探究

发布时间：2019-01-18 09:30

【摘要】：品牌形象招贴能够将抽象化概念化的品牌直接转化成可被人们的感官所认知的具体形象，在品牌宣传与推广中具有不可替代的作用。伴随着我国现代珠宝首饰业的不断发展，消费者更加明确自己的需求，珠宝首饰品牌也开始逐渐出现分化，，首饰品牌形象招贴在宣传中所占的份额也越来越大，首饰品牌形象招贴的设计也显得越来越重要。随着我国设计的不断发展，设计思路不断开阔，将其他学科的理念或者研究方法移植于设计也逐渐成为一种常态。情感化设计本身是工业设计范畴的概念，着重于研究工业产品的造型与色彩如何影响人的情感。将情感化设计引入品牌形象招贴设计，将情感化设计理论与品牌形象招贴设计相结合进行交叉应用性研究，并系统的研究其如何作用于品牌形象招贴，影响设计受众的思维，以及探讨其对于今后首饰品牌形象招贴的影响，便是本文探讨的主要内容。本文主体可以分为三个部分，第一部分结合心理学与工业设计的相关知识对情感化设计的来源，发展以及理论内容进行研究；第二部分结合广告学、品牌学、消费心理学对情感化设计在首饰品牌形象招贴中的应用进行理论性探讨，并且以首饰品牌Just us在历届时报金犊奖获奖作品为例，进行心理与设计表达两方面的分析；最后一部分则会总结Just us品牌形象招贴的影响以及意义。
[Abstract]:Brand image poster can directly transform the abstract conceptualized brand into a concrete image which can be recognized by people's senses. It plays an irreplaceable role in brand propaganda and promotion. With the continuous development of modern jewelry industry in China, consumers become more aware of their own needs, jewelry brands also began to gradually appear differentiation, jewelry brand image poster in the publicity of the share of more and more large. Jewelry brand image poster design also appears to be more and more important. With the continuous development of design in our country, the design ideas are constantly open, so transplanting the ideas or research methods of other disciplines to the design is becoming the norm. Emotional design itself is the concept of industrial design, focusing on how the shape and color of industrial products affect human emotion. The emotional design is introduced into the brand image poster design, the emotional design theory is combined with the brand image poster design to carry on the cross-application research, and the systematic research on how it acts on the brand image poster, affects the design audience's thinking. The main content of this paper is to discuss its influence on jewelry brand image poster in the future. The main body of this paper can be divided into three parts. The first part combines the knowledge of psychology and industrial design to study the source, development and theoretical content of emotional design. The second part discusses the application of emotional design in jewelry brand image poster in combination with advertising, branding and consumer psychology, and takes jewelry brand Just us as an example. Analysis of psychological and design expression; The last part will summarize the influence and significance of Just us brand image poster.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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