平面广告教学中图形的创意性思维培养研究
发布时间：2019-01-22 15:38
【摘要】： 图形是构成广告画面的非文字语言要素的主要表现形式,是视觉艺术的基础,是最被人关注的审美视觉焦点。创意是设计中永不干涸的生命源泉,是设计的核心内涵与灵魂。好的图形离不开好的创意,好的创意离不开创造性思维,好的图形创意充满灵性与美感,能够表达设计者作品的所思所想,能够感染观众与视者产生积极的对话和交流。然而,在现代高校艺术设计专业里,对于平面广告设计的学生来说,他们的很多作品缺乏新意,让受众感到视觉疲劳,很难迎合现代市场的需求。寻根溯源,创意性的思维能力的匮乏是导致这一后果的重要原因。 现代平面广告设计教学中,一张平面广告的视觉传达,最关键的要素是在图形创意上,这是关系到广告成败的中心环节。广告图形的传播缩短了时空距离,打破了国与国、人与人,不同民族之间语言的隔阂,使人与人的交流显得更为方便快捷。图形成了人类最为直观的一种视觉传播形式。面对当今激烈竞争的市场,图形设计如何在杂乱的信息环境当中脱颖而出,取决于图形形态的准确、生动、过目不忘的视觉效果和心理感应。通俗的讲就是让人们看过就不再忘记,被深深的印在脑海里。 因此,在高校艺术设计专业里,培养学生的创意性的思维能力就显得尤为的重要。在这一基础上还要掌握专业的理论知识和增加艺术修养,不断的完善发展设计的思维模式。要善于观察和积累,积极拓宽自身的知识面,通过学习和训练选择行之有效的思维方法来指导自己的思维活动,提高学生的创意性思维的能力,从而使我们的设计眼光变得独特而敏锐,创造出更多更好的设计作品。那么,如何培养这种创意性的思维能力并应用到平面广告教学中就是本篇论文要探讨的课题。
[Abstract]:Graphics is the main form of expression of non-verbal language elements that constitute advertising pictures, the basis of visual art, and the most concerned aesthetic visual focus. Creativity is the source of life that never dries up in design. It is the core connotation and soul of design. Good graphics can not do without good ideas, good ideas can not do without creative thinking, good graphic ideas full of spirituality and aesthetic sense, can express the ideas of designers, can infect the audience and viewers to produce positive dialogue and communication. However, in the art design major of modern colleges and universities, for the students of graphic advertising design, many of their works lack of new ideas, which makes the audience feel visual fatigue, and it is difficult to meet the needs of the modern market. The lack of creative thinking is an important reason for this consequence. In the teaching of modern graphic advertisement design, the key element of visual communication of a print advertisement is the graphic creativity, which is the central link of the success or failure of the advertisement. The spread of advertising graphics shortens the distance between time and space, breaks the language gap between countries, people and nationalities, and makes communication between people more convenient and quick. The picture forms one of the most intuitive forms of visual communication. In the face of the fierce competition in the market, how the graphic design stands out in the chaotic information environment depends on the accurate, vivid, vivid visual effect and psychological induction of the graphic form. Popular saying is to let people see no longer forget, is deeply imprinted in the mind. Therefore, it is very important to cultivate students' creative thinking ability in college art design major. On this basis, we should master professional theoretical knowledge and increase artistic accomplishment, and constantly improve the design mode of thinking. We should be good at observing and accumulating, actively broaden our knowledge, choose effective thinking methods through study and training to guide our own thinking activities, and improve students' ability of creative thinking. So that our design vision becomes unique and sharp, creating more and better design works. Therefore, how to cultivate this creative thinking ability and apply it to print advertising teaching is the topic to be discussed in this paper.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3-4
本文编号：2413352
[Abstract]:Graphics is the main form of expression of non-verbal language elements that constitute advertising pictures, the basis of visual art, and the most concerned aesthetic visual focus. Creativity is the source of life that never dries up in design. It is the core connotation and soul of design. Good graphics can not do without good ideas, good ideas can not do without creative thinking, good graphic ideas full of spirituality and aesthetic sense, can express the ideas of designers, can infect the audience and viewers to produce positive dialogue and communication. However, in the art design major of modern colleges and universities, for the students of graphic advertising design, many of their works lack of new ideas, which makes the audience feel visual fatigue, and it is difficult to meet the needs of the modern market. The lack of creative thinking is an important reason for this consequence. In the teaching of modern graphic advertisement design, the key element of visual communication of a print advertisement is the graphic creativity, which is the central link of the success or failure of the advertisement. The spread of advertising graphics shortens the distance between time and space, breaks the language gap between countries, people and nationalities, and makes communication between people more convenient and quick. The picture forms one of the most intuitive forms of visual communication. In the face of the fierce competition in the market, how the graphic design stands out in the chaotic information environment depends on the accurate, vivid, vivid visual effect and psychological induction of the graphic form. Popular saying is to let people see no longer forget, is deeply imprinted in the mind. Therefore, it is very important to cultivate students' creative thinking ability in college art design major. On this basis, we should master professional theoretical knowledge and increase artistic accomplishment, and constantly improve the design mode of thinking. We should be good at observing and accumulating, actively broaden our knowledge, choose effective thinking methods through study and training to guide our own thinking activities, and improve students' ability of creative thinking. So that our design vision becomes unique and sharp, creating more and better design works. Therefore, how to cultivate this creative thinking ability and apply it to print advertising teaching is the topic to be discussed in this paper.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3-4
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