数码广告摄影对平面广告的影响

发布时间：2019-01-26 19:42

【摘要】：平面广告与摄影比绘画诞生的时间晚,不同时期均受到多方的影响,因此在不同的时期,它们均体现出各自的发展方向,具有的强烈的时代特征。伴随着科学技术的发展,平面广告和摄影均步入了数码时代,在科学技术的辅助下,二者的距离也逐渐缩短,二者互相影响、作用。在这样的背景之下,其自身均在不断地变革和创新中发展,推动了艺术的发展。伴随着时代的发展,摄影步入了数码摄影时代,数码广告摄影已经成为了21世纪全新的视觉形式。大多数的平面广告均来自于数码影像,很大程度地丰富了平面广告的内容与形式,并且推动了很多优秀平面广告的产生。数码广告摄影在平面广告的应用及对其影响成为本文的主要研究内容。文章以平面广告的历史沿革为切入点,探索广告摄影与平面广告的关系,阐述数码广告摄影应以怎样的优势步入平面广告,诠释了数码广告摄影在平面广告的艺术新特征,分析数码广告摄影对平面广告的影响,为业界更好地认识数码广告摄影对平面广告的作用提供借鉴和参考。
[Abstract]:Print advertising and photography are later than the time of the birth of painting, different periods are affected by many, so in different periods, they all reflect their own development direction, with strong characteristics of the times. With the development of science and technology, print advertising and photography have entered the digital age. With the help of science and technology, the distance between them is gradually shortened. In this context, its own development in constant change and innovation, promoting the development of art. With the development of the times, photography has entered the digital photography era, digital advertising photography has become a new visual form in the 21st century. Most of the print ads come from digital images, which greatly enrich the content and form of print ads, and promote the production of many excellent print advertisements. The application of digital advertising photography in print advertising and its influence has become the main research content of this paper. Based on the historical evolution of print advertising, this paper explores the relationship between advertising photography and print advertising, expounds the advantages of digital advertising photography, and explains the new artistic features of digital advertising photography in print advertising. This paper analyzes the influence of digital advertising photography on print advertising, and provides reference for the industry to better understand the effect of digital advertising photography on print advertising.
【作者单位】：江苏广播电视总台宣传管理部;
【分类号】：J412.9;J524.3

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