论互动式广告装置的创意设计
发布时间：2019-01-30 20:01
【摘要】：互动式广告装置以"受众参与"为重要特征,其创意设计也以人为核心。本文结合大量实例,从三个方面论述了互动式广告装置的创意设计角度:从服务于人的物入手;从人的行为习惯、心理特征、情感需求入手;依托新媒体新技术入手。
[Abstract]:Interactive advertising device is characterized by audience participation, and its creative design is also people-centered. Combined with a large number of examples, this paper discusses the creative design of interactive advertising device from three aspects: from the point of view of serving people; from the behavior habits, psychological characteristics, emotional needs; relying on new media and new technology.
【作者单位】： 上海工程技术大学;
【分类号】：J524.3
本文编号：2418449
[Abstract]:Interactive advertising device is characterized by audience participation, and its creative design is also people-centered. Combined with a large number of examples, this paper discusses the creative design of interactive advertising device from three aspects: from the point of view of serving people; from the behavior habits, psychological characteristics, emotional needs; relying on new media and new technology.
【作者单位】： 上海工程技术大学;
【分类号】：J524.3
【参考文献】
相关期刊论文 前2条
1 朱磊;;广告装置:创意点亮公共空间[J];大市场(广告导报);2007年08期
2 葛洪波;董景寰;;互动设计——户外互动广告研究[J];艺术与设计(理论);2010年06期
，本文编号：2418449
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