手机电影的发展与媒介创新研究

发布时间：2019-02-12 09:42

【摘要】： 在传播科技的迅速发展、媒介竞争的不断加剧、传统电影急需寻求和拓展生存空间的大背景下,基于手机和电影两种媒介技术的交叉和互补而产生的手机电影,不仅拓展了电影的发展空间,满足了观众随时随地欣赏电影的需求,还赋予了普通人以真正意义上影像创作的权利,同时为电影产业和手机通信行业带来了融合契机和发展机遇。然而目前手机电影这一新生事物在国内尚缺乏系统的理论研究和产业发展引导,限制了手机电影的快速发展。本文综合运用传播学、社会学、艺术学等相关原理和方法,旨在对新兴的手机电影的发展及其新媒介特征进行探索和研究。首先,以2006年11月首届手机电影年度盛典中发出的《西安宣言》为依据,并根据目前手机电影的创作与播放实践对手机电影的概念进行了界定:手机电影是为手机载体制作,时长一般在10分钟以内,通过网络付费的方式以无线或有线传输到手机中进行播放的电影作品。其次,分别从手机电影的创作特性、媒介特性、传播特性三个方面研究了手机电影创作主体多样化、视角平民化、移动接收、媒体个人化、交互传播、传播速度快等的新媒介特征。再次,揭示并研究了制约手机电影快速发展的瓶颈问题,诸如监管政策混乱、传输技术不成熟、内容良莠不齐、资费标准偏高、产业链没有形成等问题。最后,针对以上问题,本文提出了解决的实用对策,如制定政策推进融合监管、改进手机电影的传输技术、打造“内容为王”的手机电影、完善产业链和探索可行的盈利渠道等,尤其在探索可行性的盈利模式上,提出了“免费内容+低流量费+广告”的混合盈利模式。本文通过对手机电影进行系统的研究,为其健康快速发展提供了有益的参考和借鉴,对于电影和手机业的发展以及人们的日常生活都有着极其重要的价值和社会意义。
[Abstract]:With the rapid development of communication technology and the aggravation of media competition, the traditional film needs to seek and expand the living space urgently. It not only expands the development space of the film, meets the needs of the audience to enjoy the film anytime and anywhere, but also gives ordinary people the right to create images in the real sense. At the same time for the film industry and mobile phone communication industry to bring opportunities and development opportunities. However, at present, the mobile phone film is still lack of systematic theoretical research and industry development guidance in China, which limits the rapid development of mobile phone film. Based on the relevant principles and methods of communication, sociology and art, this paper aims to explore and study the development of the new mobile film and its new media features. First of all, based on the Xi'an Manifesto, which was issued in the first annual festival of mobile film in November 2006, and according to the current creation and broadcasting practice of mobile film, the paper defines the concept of mobile film: mobile film is made for mobile phone carrier. A movie that is broadcast wirelessly or wired to a mobile phone for payment over the internet within 10 minutes. Secondly, from three aspects of the characteristics of mobile film creation, media and communication, this paper studies the diversification of the subject of mobile film creation, the popularizing perspective, the mobile reception, the individualization of the media, and the interactive communication. A new medium characteristic of rapid propagation. Thirdly, this paper reveals and studies the bottleneck problems that restrict the rapid development of mobile film, such as the confusion of regulatory policy, immature transmission technology, mixed content, high tariff standards, no formation of industrial chain and so on. Finally, in view of the above problems, this paper puts forward some practical countermeasures, such as making policies to promote the integration and supervision, improving the transmission technology of mobile film, and creating "content is king" mobile phone film. In order to perfect the industry chain and explore feasible profit channels, this paper puts forward the mixed profit model of "free content and low flow advertising", especially on the profitable mode of exploring feasibility. Through the systematic research on mobile phone film, this paper provides a useful reference for its healthy and rapid development, which is of great value and social significance to the development of film and mobile phone industry as well as people's daily life.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G206-F

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