酒类广告中的口部和手部动性词语研究
发布时间：2019-02-22 10:38
【摘要】： 在经济飞速发展的今天,广告在社会生活中的作用越来越大。与此同时,广告语言的研究也越来越得到重视,并取得了丰硕的成果。但目前针对固定产品类型的广告语言中的某一类词的独立研究还比较少见。鉴于此,本文把酒类广告中的口部和手部动性词语作为研究对象,采用定性与定量相结合的研究方法,从已现的口部和手部动性词语出发,挖掘潜在的能够适用于酒类广告的口部和手部动性词语。同时,本文还设计了一系列问卷,以调查并预测这些潜在动性词语的凸显可能性和生存前景。在问卷调查的基础上,本文将选择生存前景较好的动性词语,最终建立口部动性词语和手部动性词语的谱系。此外,基于问卷调查的动性词语谱系的建立能在一定程度上反映出产品的相关信息和消费者的态度,因此对广告创作者和消费者都具有一定的参考价值。
[Abstract]:With the rapid development of economy, advertising plays a more and more important role in social life. At the same time, more and more attention has been paid to the study of advertising language, and fruitful results have been achieved. However, independent studies on a certain category of words in the advertising language of fixed product types are rare. In view of this, this article regards the mouth and hand dynamic words in the alcohol advertisement as the research object, adopts the qualitative and quantitative research method, starting from the existing mouth and hand dynamic words. Excavate potential oral and hand motility words that can be used in alcohol advertising. At the same time, a series of questionnaires are designed to investigate and predict the salient possibility and survival prospect of these potential dynamic words. On the basis of questionnaire survey, this paper will choose the words with good survival prospects, and finally establish the pedigree of oral dynamic words and hand dynamic words. In addition, the establishment of the dynamic lexical pedigree based on the questionnaire can reflect the relevant information of the product and the attitude of the consumers to a certain extent, so it has certain reference value for both the advertisement creators and the consumers.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：H152
本文编号：2428135
[Abstract]:With the rapid development of economy, advertising plays a more and more important role in social life. At the same time, more and more attention has been paid to the study of advertising language, and fruitful results have been achieved. However, independent studies on a certain category of words in the advertising language of fixed product types are rare. In view of this, this article regards the mouth and hand dynamic words in the alcohol advertisement as the research object, adopts the qualitative and quantitative research method, starting from the existing mouth and hand dynamic words. Excavate potential oral and hand motility words that can be used in alcohol advertising. At the same time, a series of questionnaires are designed to investigate and predict the salient possibility and survival prospect of these potential dynamic words. On the basis of questionnaire survey, this paper will choose the words with good survival prospects, and finally establish the pedigree of oral dynamic words and hand dynamic words. In addition, the establishment of the dynamic lexical pedigree based on the questionnaire can reflect the relevant information of the product and the attitude of the consumers to a certain extent, so it has certain reference value for both the advertisement creators and the consumers.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：H152
【引证文献】
相关硕士学位论文 前1条
1 邓颖平;家庭教育类图书广告语言中的名性词语研究[D];广州大学;2012年
，本文编号：2428135
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2428135.html
