基于工效学理论的Power Point版式设计研究

发布时间：2019-03-01 21:43

【摘要】： 工效学理论中视觉传达设计是用形象与色彩将特定意义的内容表达出来的造型活动。现代视觉传达设计涵盖了不断发展的内容，随着影像技术的应用，新的信息传达媒介的诞生，视觉和影像已作为独立的传达手段而存在，由以往形态上的平面化、静态化逐渐向动态化、综合化方向转变。以Internet为标志的信息时代，为视觉传达设计提供了更多的技术支持，使视觉传达的表现手段和表现范围得到了扩展，这也为论文的研究奠定了坚实的技术与理论基础。目前，数字媒体视觉传达设计已经成为研究的主流，但是理论界和实务界多关注于网络、数码艺术、数字电影以及电视广告的设计，对于Power Point版式设计未做出专门系统的研究。这是一项有意义的研究课题。论文首先进行资料采撷与专家意见收集；在对资料初步遴选的基础上，撷取具有代表性的视觉传达元素构造分析模型进行类目分析。在类目分析的基础上，基于工效学理论，结合视觉传达设计、价值工程、设计心理学、市场学等理论，运用逻辑分析法对视觉元素进行的分析，把握在Power Point文档环境下视觉传达设计的表现特征，提出符合工效学原理的视觉元素设计方案。最后，应用论文的研究结论，选取了课件类与展示类这两个重点研究的类别，对已有的文档进行视觉传达再设计，通过视觉效果评价，验证成果的可行性。论文提出的设计要点符合信息时代视觉传达的要求和工效学的理念，使人-机-环境三者有机地结合为一个整体，大大降低了设计中的随意性，，为视觉传达的新媒体应用做一些基础性的工作与理论探索。同时，通过工效学人性化设计的推广，推动中我国信息传达科学理念的传播和发展，使更多的设计者加入到视觉传达信息设计的队伍中来，论文研究言近意远。
[Abstract]:Visual communication design in ergonomic theory is a modeling activity which expresses the content of specific meaning with image and color. Modern visual communication design covers the content of continuous development. With the application of image technology and the birth of new information communication media, vision and image have existed as independent means of communication, from the former form of planarization. Static gradually to dynamic, the direction of integration changes. The information age marked by Internet provides more technical support for visual communication design and expands the performance means and scope of visual communication, which also lays a solid technical and theoretical foundation for the research of this paper. At present, the visual communication design of digital media has become the mainstream of research, but the theoretical and practical circles pay more attention to the design of network, digital art, digital film and TV advertisement. There is no systematic research on Power Point layout design. This is a meaningful research topic. On the basis of the preliminary selection of the data, a representative visual transmission element structure analysis model is extracted for category analysis. On the basis of category analysis, based on ergonomics theory, combined with visual communication design, value engineering, design psychology, marketing and other theories, the logical analysis method is used to analyze visual elements. According to the characteristics of visual communication design in Power Point document environment, a visual element design scheme which accords with ergonomics principle is put forward. Finally, applying the research conclusion of the thesis, this paper selects the courseware class and the display class as the two key research categories, and redesigns the existing documents by visual communication. Through the visual effect evaluation, the feasibility of the results is verified. The design points put forward in this paper accord with the requirements of visual communication and ergonomics in the information age, and make the human-machine-environment organic integration, which greatly reduces the arbitrariness of the design. For visual communication of new media applications to do some basic work and theoretical exploration. At the same time, through the promotion of ergonomics humanized design, to promote the dissemination and development of the scientific concept of information communication in China and our country, so that more designers join the team of visual communication information design.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TP317.4

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