本土化包装设计在民族品牌构建中的作用
发布时间：2019-03-10 18:55
【摘要】：本文以本土化包装设计为出发点，结合民族品牌构建中的包装文化策略，阐述了本土化包装设计和民族品牌构建的关系。进而通过对品牌差异化的形成、品牌资产的积累和品牌形象的提升几个方面引入比较典型的实例进行论证，探索分析本土化包装设计的理念在民族品牌构建中存在的价值以及实施的必要性和可行性。实践证明，本土化包装设计经过整合、吸收、变化与适应，融合现代社会需要的设计模式，符合商业运作中视觉传达的有效识别和广告效应的需求。本文的结论是：把本土化包装设计运用于民族品牌构建中，使之成为提升民族品牌形象、提高民族企业产品竞争力、引导消费的重要手段与媒介，具有十分重要的作用。
[Abstract]:Based on the localization of packaging design and the strategy of packaging culture in the construction of national brand, this paper expounds the relationship between the localization of packaging design and the construction of national brand. Then, through the formation of brand differentiation, the accumulation of brand equity and the promotion of brand image, some typical examples are introduced to demonstrate it. Explore and analyze the value of the concept of localization packaging design in the construction of national brand and the necessity and feasibility of its implementation. It has been proved in practice that the local packaging design has been integrated, absorbed, changed, adapted and integrated with the needs of modern society, which accords with the needs of visual communication and advertising effect in commercial operation. The conclusion of this paper is that it is very important to apply the localization packaging design to the construction of national brand, to promote the national brand image, to improve the competitiveness of the products of national enterprises and to guide the consumption of the important means and media.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.2
本文编号：2437907
[Abstract]:Based on the localization of packaging design and the strategy of packaging culture in the construction of national brand, this paper expounds the relationship between the localization of packaging design and the construction of national brand. Then, through the formation of brand differentiation, the accumulation of brand equity and the promotion of brand image, some typical examples are introduced to demonstrate it. Explore and analyze the value of the concept of localization packaging design in the construction of national brand and the necessity and feasibility of its implementation. It has been proved in practice that the local packaging design has been integrated, absorbed, changed, adapted and integrated with the needs of modern society, which accords with the needs of visual communication and advertising effect in commercial operation. The conclusion of this paper is that it is very important to apply the localization packaging design to the construction of national brand, to promote the national brand image, to improve the competitiveness of the products of national enterprises and to guide the consumption of the important means and media.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.2
【参考文献】
相关硕士学位论文 前2条
1 秦媛媛;传统文化元素在现代包装设计中的创新与应用[D];沈阳师范大学;2011年
2 周娅汝;中国传统图形在包装设计中的应用研究[D];北京交通大学;2010年
，本文编号：2437907
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