平面广告中情景互动式创意新思维
发布时间：2019-03-12 13:42
【摘要】： 平面媒体作为传统的广告载体一直被众多设计者所重视,但在新时代市场要求下,随着科技技术的发展以及数字新媒体的崛起,传统的平面广告设计思维已经很难满足广告发起人及受众新的需求。而新型广告媒体有着传统平面媒体无法比拟的优越性,面对新时代的需求和众多新媒体广告的出现,情景互动式广告创意目前风行于海外平面广告设计之中,在我国平面广告设计中也开始日益受到重视,并开始逐渐的应用起来。情景互动式广告创意以巧妙的构思和精湛的表现手法大大弥补了平面广告媒体的先天缺陷,并吸引了大量的广告受众。本篇论文从互动广告产生的背景、互动理论的含义、以及情景互动广告的基本概念入手,通过对情景互动平面广告案例的分类以及分析,全面的阐述情景互动式创意在平面广告设计中的实践意义、核心内涵、以及情景互动广告的基本特点、分类等等。
[Abstract]:As a traditional advertising carrier, print media has always been attached importance to by many designers. However, with the development of science and technology and the rise of digital new media, under the requirements of the market in the new era, Traditional graphic advertising design thinking has been difficult to meet the new needs of advertising promoters and audiences. In the face of the demand of the new era and the appearance of many new media advertisements, the situation interactive advertising creativity is now popular in overseas graphic advertising design, and the new advertising media has unparalleled advantages over the traditional print media. In our country graphic advertisement design also begins to receive the attention day by day, and begins to apply gradually. The creative ideas of scenario interactive advertising make up for the innate defects of print advertising media and attract a large number of advertising audiences with ingenious ideas and exquisite performance techniques. This thesis starts with the background of interactive advertising, the meaning of interactive theory, and the basic concept of situational interactive advertising, through the classification and analysis of the case of interactive advertising. This paper comprehensively expounds the practical significance, core connotation, basic characteristics, classification and so on of situational interactive creativity in graphic advertising design.
【学位授予单位】：首都师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
本文编号：2438835
[Abstract]:As a traditional advertising carrier, print media has always been attached importance to by many designers. However, with the development of science and technology and the rise of digital new media, under the requirements of the market in the new era, Traditional graphic advertising design thinking has been difficult to meet the new needs of advertising promoters and audiences. In the face of the demand of the new era and the appearance of many new media advertisements, the situation interactive advertising creativity is now popular in overseas graphic advertising design, and the new advertising media has unparalleled advantages over the traditional print media. In our country graphic advertisement design also begins to receive the attention day by day, and begins to apply gradually. The creative ideas of scenario interactive advertising make up for the innate defects of print advertising media and attract a large number of advertising audiences with ingenious ideas and exquisite performance techniques. This thesis starts with the background of interactive advertising, the meaning of interactive theory, and the basic concept of situational interactive advertising, through the classification and analysis of the case of interactive advertising. This paper comprehensively expounds the practical significance, core connotation, basic characteristics, classification and so on of situational interactive creativity in graphic advertising design.
【学位授予单位】：首都师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
【引证文献】
相关硕士学位论文 前2条
1 廖冬莉;招贴设计的互动性研究[D];西南交通大学;2011年
2 杨佳兴;海报设计中创新性表现形式的应用研究[D];西南交通大学;2013年
，本文编号：2438835
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