当代《纽约时报》头版特色研究

发布时间：2019-03-13 17:48

【摘要】： 我国目前经济高速增长，报业发展迅猛，竞争日益激烈。如何增加发行量、谋取更多的广告利润、以高品位的内容和风格特色赢得读者，成为报业竞争的新课题。我国传媒业内部要想抓住机遇、超常发展，就要吸纳国际先进的报业经营理念，借鉴其成功的策略。本文试图通过分析《纽约时报》这一西方报业典范的头版特色，包括《纽约时报》头版的版面、模块、组版和设计、价值取向、新闻理念进行理论阐述和实证研究，分析《纽约时报》头版版面成功的策略和不足之处，为我国报业改革提供参考和借鉴。创新点在于：泛视觉化的倾向提示了以深度、抽象为特征的印刷文化正转向以平面化、直观性为特征的“大众文化”，而图像化又促进了浮躁的社会性格的形成。另外，，《纽约时报》头版美中不足之处在于，应该考虑将报纸网址登载在其报头右下侧，以迎合网络读者。原来置于报头右下侧的价格可以放到头版底端。
[Abstract]:China's current high-speed economic growth, the rapid development of the newspaper industry, increasingly fierce competition. How to increase circulation, seek more advertising profits, win readers with high-grade content and style characteristics, has become a new subject of newspaper competition. In order to seize the opportunity and develop the media industry in China, it is necessary to absorb the international advanced business idea and draw lessons from its successful strategy. This paper attempts to analyze the front page features of the New York Times, a model of western newspapers, including the layout, module, organization and design of the front page of the New York Times, value orientation, and news ideas for theoretical elaboration and empirical research. This paper analyzes the successful strategies and shortcomings of the front page of the New York Times in order to provide reference and reference for the reform of the newspaper industry in China. The innovation is that the tendency of pan-visualization indicates that the printing culture characterized by depth and abstraction is turning to a "mass culture" characterized by planarization and intuition, and the pictualization promotes the formation of impetuous social character. In addition, the downside of the New York Times front page is that consideration should be given to posting a newspaper website at the bottom right of its header to cater to online readers. The price originally placed on the bottom right of the header can be placed at the bottom of the front page.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G213

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