从“三越吴服”店探究日本近代“风俗美人画”商业招贴广告
发布时间：2019-03-17 11:44
【摘要】：日本现代招贴广告设计的独特艺术风格在世界范围内是大家有目共睹的。然而,从明治维新到20世纪20年代,在近代资本主义转型过程中,日本设计萌芽期的商业招贴广告是何种状况可能并不被许多人了解。本文试图通过对日本早期"三越吴服"企业的商业广告进行梳理、分析和比较,着重探讨在西方文明冲击下,这一过渡时期商业广告的艺术特征。从而更加深刻地了解和认识日本现代设计中所蕴含的民族性特征。
[Abstract]:The unique artistic style of Japanese modern poster advertisement design is obvious to everyone all over the world. However, from the Meiji Restoration to the 1920s, during the transition of modern capitalism, it may not be known to many people what kind of commercial poster advertisements were used in the period of Japanese design budding. This paper attempts to sort out, analyze and compare the commercial advertisements of the "three Yue Wu Fu" enterprises in the early period of Japan, focusing on the artistic characteristics of the commercial advertisements in this transitional period under the impact of the western civilization. Thus more profound understanding and understanding of the Japanese modern design contained in the national characteristics.
【作者单位】： 西安建筑科技大学艺术学院;
【分类号】：J524.3
本文编号：2442263
[Abstract]:The unique artistic style of Japanese modern poster advertisement design is obvious to everyone all over the world. However, from the Meiji Restoration to the 1920s, during the transition of modern capitalism, it may not be known to many people what kind of commercial poster advertisements were used in the period of Japanese design budding. This paper attempts to sort out, analyze and compare the commercial advertisements of the "three Yue Wu Fu" enterprises in the early period of Japan, focusing on the artistic characteristics of the commercial advertisements in this transitional period under the impact of the western civilization. Thus more profound understanding and understanding of the Japanese modern design contained in the national characteristics.
【作者单位】： 西安建筑科技大学艺术学院;
【分类号】：J524.3
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，本文编号：2442263
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