论公益海报的人文关怀

发布时间：2019-03-24 13:33

【摘要】：人文关怀是对人性和人的价值的肯定，是对人的生存状况的关怀、关注的是整个人类的解放和自由追求,是社会文明进步的标志。当前社会正处于改革的深化阶段，经济快速发展，国家和社会越来越注重人的精神生活，关注人的生活环境和社会整体的可持续发展,加大对公益事业的宣传和提倡。公益海报是以公益事业为对象的一种艺术化的宣传形式，能够反映人类的价值观、道德观、审美观以及生活观，其目的是为了引导公众的群体行为模式，推广时代新观念，，引导公众积极参与公益行为。对公益海报的人文关怀进行系统的研究是时代赋予的课题。本论文通过对相关概念系统的梳理，明确公益海报的任务与责任。通过对公益海报的特征、内容、功能以及创作公益海报的设计师与人文关怀紧密联系的论述，得出公益海报不能脱离人文关怀精神，人文关怀是公益海报的重要特征。同时进一步论述了在公益海报的创作设计中，从公益海报的创意以及构成海报的广告语、图形及色彩方面分别论述，研究在公益海报创作中如何体现人文关怀。最后通过对公益海报的传播媒介的研究，现阶段公益海报在传播中的不足之处的总结，为公益海报在传播中体现人文关怀精神提出改进性的意见。通过对公益海报中的人文关怀的研究，可以加深对公益海报的认识，提升公益海报的宣传效果，在进行公益海报的创作和传播中提供理论的指导，更好的借助于海报的形式宣传公益思想、行为和活动，传播人文关怀的精神。
[Abstract]:Humanistic concern is the affirmation of human nature and the value of human beings, the concern for the living conditions of human beings, the liberation and free pursuit of the whole human being, and the symbol of the progress of social civilization. At present, the society is in the deepening stage of reform. With the rapid development of economy, the country and society pay more and more attention to people's spiritual life, pay attention to the people's living environment and the sustainable development of society as a whole, and strengthen the propaganda and promotion of public welfare. The public welfare poster is a kind of artistic propaganda form which takes the public welfare cause as the object, can reflect the human values, the moral view, the aesthetic view and the life view, its purpose is to guide the public group behavior mode, popularize the new concept of the times. Guide the public to actively participate in public welfare behavior. A systematic study on the humanistic care of public welfare posters is a subject given by the times. This paper clarifies the task and responsibility of the public welfare poster by combing the related concept system. Through the discussion on the characteristics, contents, functions of public welfare posters and the close relationship between designers and humanistic care, it is concluded that public service posters cannot be separated from the spirit of humanistic care, which is an important feature of public welfare posters. At the same time, in the creation and design of public welfare posters, from the creativity of public service posters, as well as the advertising language, graphics and colors of the posters, respectively, to study how to reflect the humanistic care in the creation of public welfare posters. Finally, through the study of the media of the public welfare posters, the author summarizes the shortcomings of the public service posters in the communication at present, and puts forward some suggestions for the public service posters to reflect the spirit of humanistic concern in the dissemination of the public welfare posters. Through the study of humanistic care in the public welfare posters, we can deepen the understanding of the public welfare posters, improve the publicity effect of the public welfare posters, and provide theoretical guidance in the creation and dissemination of the public welfare posters. Better use the form of posters to publicize public welfare ideas, behaviors and activities, and spread the spirit of humanistic care.
【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

【共引文献】