电子杂志版面设计研究

发布时间：2019-05-09 22:21

【摘要】：电子杂志是借助于互联网技术的发展而衍生的一种新兴媒体，随着新媒体时代互联网的迅猛发展和电子科技的日趋成熟，电子杂志已经由最初科幻、抽象的概念逐步转变为大众熟知的热门媒体形式。借助数字化和网络技术提供的迅捷传输方式，电子杂志能够更加灵活自由地传达信息，被誉为21世纪的代表性数字媒体。全球各大传媒公司旗下大部分知名杂志品牌陆续发行了相应的电子杂志供用户选择，也因此，这个行业成为重要的朝阳产业。与平面印刷的各类杂志一样，对于电子杂志来说，广告商的投入是一本杂志生存下去的必然之道，因此，，增加受众的订阅（点击）是当务之急。面对市面上琳琅满目的杂志，抛开文字和封面不提，杂志的版式设计新颖合理，给予受众最佳的阅读体验对于保持受众的持续订阅具有重要的意义。而电子杂志与平面印刷杂志相比，由于承载媒介的不同，版面的表现由静态转变为动静结合的方式，具有更新颖便捷的阅读体验，给予受众多方面的感官享受。本文首先阐释了电子杂志与印刷杂志的基本区别，总结出电子杂志所具有的优势。根据构成杂志版面的设计元素和杂志的内容类别，分析电子杂志版面的特点以及每部分元素的特征；类比分析电子杂志、印刷杂志和网页界面设计的区别与共性；总结归纳电子杂志的优势、局限及未来发展趋势。希望对电子杂志未来的发展所需要的理论支持起一点抛砖引玉的作用。
[Abstract]:Electronic magazine is a new media derived from the development of Internet technology. With the rapid development of the Internet and the maturity of electronic technology in the new media era, electronic magazines have been originally sci-fi. Abstract concepts are gradually transformed into popular forms of media. With the help of the rapid transmission mode provided by digital and network technology, electronic magazines can convey information more flexibly and freely, which is known as the representative digital media in the 21st century. Most of the famous magazine brands of major media companies around the world have issued corresponding electronic magazines for users to choose from, so this industry has become an important sunrise industry. Like all kinds of print magazines, the investment of advertisers is the inevitable way for a magazine to survive, so it is urgent to increase the subscription (click) of the audience. In the face of a wide variety of magazines on the market, regardless of the text and cover, the layout design of the magazine is novel and reasonable, and it is of great significance to give the audience the best reading experience to maintain the audience's continuous subscription. Compared with print magazine, electronic magazine has more novel and convenient reading experience and is enjoyed by many senses because of the difference of bearing media, the performance of layout has changed from static to dynamic and static. This paper first explains the basic differences between electronic magazines and printed magazines, and summarizes the advantages of electronic magazines. According to the design elements of the magazine layout and the content categories of the magazine, this paper analyzes the characteristics of the electronic magazine layout and the characteristics of each part of the element, and analyzes the differences and commonalities of the interface design of the electronic magazine, the printed magazine and the web page by analogy. Summarize the advantages, limitations and future development trend of electronic magazines. It is hoped that the theoretical support needed for the future development of electronic magazines will play a role in attracting jade.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

【共引文献】