广告位识别系统的设计与实现

发布时间：2019-05-16 16:43

【摘要】：网络广告是一种运用互联网向公众传递信息的宣传手段,是用以满足商品生产者、经营者和消费者特定需要的重要手段。它的目的在于影响和诱发人们对于所做广告的商品或服务的消费倾向,进而产生消费活动而使广告主获得利益。相对于其他广告形式来说,虽然目前网络广告占有的市场份额较小,但凭着其高精准性、低成本性、内容丰富性以及时空灵活性等特征,相信在未来的市场竞争中会有较大的发展。通过对网络广告及其营销方式、Google AdSense和已有的网络广告位置与CTR关系相关文献的研究和分析,对如何提高网络广告营销效果有了一个比较深刻的了解。因此,为了在已有提高网络广告营销效果的基础上,量化提升指标,提供对广告的位置分析、所处环境分析、可行性分析等,为用户提供更明确的广告营销方案,本文将建立一个能够实现网页布局分类、识别网页布局、监控广告位、广告位位置、广告位环境等功能的系统,能为CTR(广告点击率)数据净化、流量质量、新近流量预估提供技术支持。本文首先介绍了网络广告的营销及评估手段,对国内外的现状进行了具体的分析,由此指出了本文工作的内容和意义,明确系统设计的目标,提出了系统的功能、性能、环境等各方面需求。在此基础上,对系统的总体框架做出概要设计,对系统模块进行了划分,主要包括广告位布局环境模块、广告位信息挖掘模块和一星站挖掘模块。然后对系统各模块的逻辑功能结构和数据库做出详细设计。最后,介绍了系统各个模块的实现和结果及系统的测试。本系统在Linux和Windows XP平台上开发和实现,结合Dreamweaver8实现部分界面的设计,并使用了功能强大、速度快、灵活性强的MySQL数据库管理系统。本系统实现了对广告位布局及环境的标注和评估、广告位信息的挖掘和一星站挖掘等功能,利用该系统,能够为广告主投放广告和网站主规范网页布局提供建设性的意见,提高广告的点击率,在实践应用中具有一定的指导作用。
[Abstract]:Network advertising is a kind of propaganda means to transmit information to the public by using the Internet, and it is an important means to meet the specific needs of commodity producers, operators and consumers. Its purpose is to influence and induce people to consume the goods or services they advertise, and then to produce consumer activities so that advertisers can get benefits. Compared with other forms of advertising, although the current market share of online advertising is small, but with its high precision, low cost, rich content and space-time flexibility and other characteristics, It is believed that there will be great development in the future market competition. Through the research and analysis of the literature on the relationship between online advertising and its marketing mode, Google AdSense and the existing online advertising location and CTR, this paper has a deep understanding of how to improve the marketing effect of online advertising. Therefore, in order to improve the marketing effect of online advertising, quantitative improvement indicators, provide advertising location analysis, environmental analysis, feasibility analysis, and so on, to provide users with a clearer advertising marketing program. This paper will establish a system which can realize the classification of web page layout, identify the web page layout, monitor the advertising position, the advertising bit environment and so on, which can purify the CTR (advertisement click rate) data and the traffic quality. Recent traffic estimates provide technical support. This paper first introduces the marketing and evaluation means of network advertising, analyzes the present situation at home and abroad, points out the content and significance of this work, clarifies the objectives of system design, and puts forward the function and performance of the system. Environment and other aspects of demand. On this basis, the overall framework of the system is briefly designed, and the system modules are divided, including advertising bit layout environment module, advertising bit information mining module and one-star station mining module. Then the logical function structure and database of each module of the system are designed in detail. Finally, the implementation and results of each module of the system and the test of the system are introduced. The system is developed and implemented on Linux and Windows XP platform, combined with Dreamweaver8 to realize the design of part of the interface, and uses a powerful, fast and flexible MySQL database management system. The system realizes the marking and evaluation of advertising bit layout and environment, the mining of advertising bit information and the mining of one-star station. By using the system, it can provide constructive suggestions for advertisers to place advertisements and website owners to standardize the layout of web pages. Improving the click rate of advertising has a certain guiding role in practical application.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

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