电视栏目片头的创意设计与实现

发布时间：2019-05-26 22:59

【摘要】：电视对于现代的人们而言,不仅仅是一件电子设备,更是一种生活方式,也是一种生活态度。电视拥有全世界最大的受众群体,而承载这一平台的是电视台,电视栏目包装正是对电视台进行广告宣传的途径。栏目片头包装是电视媒体自身发展的需要,是电视栏目成熟稳定的一个标志。栏目片头对于电视栏目的形象起着画龙点睛的作用,极富震撼力的画面和音效能首先引起观众的注意。通过栏目片头,观众能够直接了解和透视栏目的定位、主题的设置、风格的形成以及思想的内涵。目前,电视栏目包装的重视程度与日俱增,制作水平也有了大幅提高。随着现代电视技术的发展,电视栏目片头的策划、创意、构思得到了有力的支持。栏目片头包装所涉及的知识非常广泛,从技术方面而言,它既要求对已有技术的掌握和熟练,又要求对新技术的了解；除了技术,还要求具有一定的设计创意能力并有宽阔的专业视野。作为影视制作者,要充分掌握市场所认可的从业标准以及创作思路,并能根据栏目片头的构成元素,结合栏目片头创作的技术要求,通过技术手段使创意与构思、色彩与光效、构图与造型、音乐及艺术等元素互相融合,构成和谐统一的整体,创作出能被市场所认可的优秀作品。本课题以《时尚音乐在线》栏目片头为电视栏目片头的创意设计与实现的工作内容,研究了现代电视技术在电视栏目片头的创作过程中的应用。结合当前电视栏目建设的现状,研究分析出电视栏目片头制作基本流程,并在此基础上形成了电视栏目片头制作的一系列方式方法,在本文中一一形成具体操作并予以实现,进一步给出操作步骤和结论。希望此课题的研究能对影视制作行业起到一定的促进作用。
[Abstract]:TV is not only an electronic device, but also a way of life, but also an attitude to life for modern people. TV has the largest audience in the world, and the platform is carried out by TV stations. TV column packaging is the way to advertise TV stations. The packaging of the beginning of the column is the need of the development of the TV media itself, and it is a symbol of the maturity and stability of the TV column. The beginning of the column plays a finishing role in the image of the TV column, and the powerful picture and sound efficiency first attract the attention of the audience. Through the beginning of the column, the audience can directly understand and perspective the positioning of the column, the setting of the theme, the formation of style and the connotation of thought. At present, the importance of TV column packaging is increasing day by day, and the production level has also been greatly improved. With the development of modern television technology, the planning, creativity and conception of TV column title have been strongly supported. The knowledge involved in the head packaging of the column is very extensive, from the technical point of view, it requires not only the mastery and proficiency of the existing technology, but also the understanding of the new technology. In addition to technology, it is also required to have a certain degree of creative design skills and a wide range of professional horizons. As a film and television producer, we should fully master the professional standards and creative ideas recognized by the market, and can make creativity and conception, color and light effect through technical means according to the constituent elements of the beginning of the column, combined with the technical requirements of the creation of the beginning of the column. Composition and modeling, music and art and other elements merge with each other to form a harmonious and unified whole, creating excellent works that can be recognized by the market. In this paper, the creative design and realization of TV column head is taken as the beginning of Fashion Music online column, and the application of modern TV technology in the creation process of TV column title is studied. Combined with the present situation of TV column construction, this paper studies and analyzes the basic flow of TV column title production, and on this basis, forms a series of ways and means of TV column title production, and forms a concrete operation one by one in this paper and realizes it. The operation steps and conclusions are given further. It is hoped that the research of this subject can play a certain role in promoting the film and television production industry.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TN948.13;G222

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