论公益广告中的情感设计
发布时间：2019-06-05 02:43
【摘要】：公益广告采用的表现手法是艺术性的,它作为一种大众的传播活动,向社会公众传播对其有益的社会理念,表达对社会的关怀,同时,这种关怀也是对人们的尊重和对人性本善的弘扬;公益广告是一种为公众服务的、不以盈利为直接目的的一种告知形式。因此,从情感设计出发,对公益广告进行深入探讨、研究,在公益广告的发展和完善上具有本质的意义。
[Abstract]:The way of expression adopted in public service advertising is artistic. As a kind of public communication activity, it spreads beneficial social ideas to the public, expresses its concern for the society, at the same time, This kind of care is also the respect for people and the promotion of human nature. Public service advertisement is a kind of notification form which serves the public and does not take profit as the direct purpose. Therefore, from the emotional design, the public service advertising in-depth discussion, research, in the development and improvement of public service advertising has essential significance.
【作者单位】： 河北联合大学迁安学院;河北科技学院;
【分类号】：F713.8
[Abstract]:The way of expression adopted in public service advertising is artistic. As a kind of public communication activity, it spreads beneficial social ideas to the public, expresses its concern for the society, at the same time, This kind of care is also the respect for people and the promotion of human nature. Public service advertisement is a kind of notification form which serves the public and does not take profit as the direct purpose. Therefore, from the emotional design, the public service advertising in-depth discussion, research, in the development and improvement of public service advertising has essential significance.
【作者单位】： 河北联合大学迁安学院;河北科技学院;
【分类号】：F713.8
【参考文献】
相关期刊论文 前6条
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4 李t，
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