滥用的创意
发布时间：2019-06-05 07:12
【摘要】：正在当下设计界、广告界、文化创意产业的蓬勃发展中,创意成了社会上的热门词汇。但什么才是创意?可能很多人都说不清楚。从本义来说,创意是被设计师用来强化传播效果的某种富有理念性和创造力的洞见。但在各级政府大举建设文化创意产业的今天,对创意的滥用也进入白热化状态,创意成为媒体和商业宣传中惯用的"法宝"。在言必称创意的时代,也就不可避免地走向创意的反面了。君不见,在当今各种场合,滥用创意的现象比比皆是:创意一词甚至成为企业和地方
[Abstract]:With the rapid development of design, advertising and cultural and creative industries, creativity has become a hot word in society. But what is creativity? Maybe a lot of people don't know. From the original meaning, creativity is a kind of conceptual and creative insight used by designers to enhance the effect of communication. However, with the massive construction of cultural and creative industries by governments at all levels, the abuse of creativity has also entered a state of white heat, and creativity has become a common "magic weapon" in media and commercial propaganda. In the era of creativity, it is inevitable that it will go to the opposite side of creativity. Don't you see that on all kinds of occasions today, there is a lot of abuse of creativity: the word creativity even becomes a business and a place.
【分类号】：G124
[Abstract]:With the rapid development of design, advertising and cultural and creative industries, creativity has become a hot word in society. But what is creativity? Maybe a lot of people don't know. From the original meaning, creativity is a kind of conceptual and creative insight used by designers to enhance the effect of communication. However, with the massive construction of cultural and creative industries by governments at all levels, the abuse of creativity has also entered a state of white heat, and creativity has become a common "magic weapon" in media and commercial propaganda. In the era of creativity, it is inevitable that it will go to the opposite side of creativity. Don't you see that on all kinds of occasions today, there is a lot of abuse of creativity: the word creativity even becomes a business and a place.
【分类号】：G124
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