导向图形符号在平面广告设计中的应用研究

发布时间：2019-06-20 05:30

【摘要】： 导向设计是平面设计的一个分支,任何一个分支结构本身都会对上一级学科产生一定的互动效果,导向设计也不例外。随着导向图形符号在社会生活中的普遍性和认同感的产生,导向图形符号为平面设计提供了设计元素,大量地出现在平面设计作品中。导向图形符号被借用在平面作品中作为设计元素,其含义发生了转化、变异与拓展。本文作者经过长期地收集整理,发现导向图形符号在平面广告中出现的频率较高,具有一定的代表性,因此本文着重分析阐述导向图形符号在平面广告中的应用现状、原因和应用手法,并对其局限性和前景进行研究和展望。
[Abstract]:Guiding design is a branch of graphic design, any branch structure itself will have a certain interactive effect on the next level of discipline, and guiding design is no exception. With the universality and identity of guiding graphic symbols in social life, guiding graphic symbols provide design elements for graphic design, and appear in a large number of graphic design works. The guiding graphic symbol is borrowed from the graphic work as the design element, and its meaning has been transformed, varied and expanded. After a long period of collection and collation, the author finds that the frequency of guiding graphic symbols in print advertising is high and has a certain representativeness. Therefore, this paper focuses on the analysis of the application status, reasons and application techniques of oriented graphic symbols in print advertising, and studies and looks forward to its limitations and prospects.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3

【引证文献】