对奥运项目标志演变风格及构成形式的探析

发布时间：2019-06-20 07:10

【摘要】：奥运会是现在世界范围内最大的盛会,是各个国家参加的大型国际活动。奥林匹克运动会已成为当今世界最具魅力的社会文化现象,而奥运会的视觉形象是最重要的组成部分。奥运项目标志作为奥林匹克视觉形象设计的重要组成部分,它以平面化、线条化,大块单色着色,明朗大方而生动准确的造型,表现奥运会的所有比赛项目。它通过超越语言文字局限的图形形式,清晰的表现了奥运会比赛项目的内容和特点,方便用于比赛中的方方面面,例如各种指示系统,以及场馆内外的标识和装饰,赛时运动员和观赛指南等,同时还将运用于奥运会电视转播,广告宣传,市场开发等领域,丰富人们的奥运体验。现代奥运会创立以来,每届奥运会均专门设计比赛项目标志。因此,它不仅具有很强的功能性,也成为传达奥运会举办国的设计理念和文化的重要载体。奥运会的视觉形象之一,奥运项目标志的产生与发展演变过程,对奥林匹克运动的设计理念产生了深远的影响。因而,本文试从奥运项目标志设计风格的角度,分析比赛项目标志的发展演变及不同时期的特点,分别从求新求变的时代风格(包括英国装饰艺术风格、东京国际主义风格、光效应艺术风格等),和独特的个性与民族风格的体现(包括本土民族形象的表现、传统与现代的结合、本民族绘画特色的体现等),具体阐述具有代表性的几届奥运会比赛项目标志所产生的时代背景及表现出来的艺术风格和设计特点;还对奥运会比赛项目标志的设计形式从整体进行归纳、总结,分别从形象简化、形象几何化符号性、形象具象化和随意性的表现形式以及图与底的关系,动势与张力表现,形式美的法则的运用,分析它的构思与设计。最后,通过以上分析得出奥运比赛项目标志独特的设计风格对现代系列标志设计的影响。通过对奥运会比赛项目标志设计的演变风格及设计形式的分析和阐述,使其对以后的奥运会主办国塑造视觉形象提供借鉴,并且可以使其它的现代系列标志更好的借鉴奥运会项目标志的设计理念,促进现代系列标志设计的发展。
[Abstract]:The Olympic Games is the largest event in the world and a large-scale international event attended by various countries. The Olympic Games has become the most attractive social and cultural phenomenon in the world, and the visual image of the Olympic Games is the most important part. As an important part of the Olympic visual image design, the Olympic event logo represents all the events of the Olympic Games with plane, line, large monochromatic coloring, clear, generous and vivid and accurate modeling. Through the graphic form that transcends the limitation of language and characters, it clearly expresses the content and characteristics of Olympic events, and is convenient for all aspects of the competition, such as various indication systems, as well as the logo and decoration inside and outside the venues, athletes and watching guides, etc., and will also be used in the fields of Olympic TV broadcasting, advertising, market development and so on, so as to enrich people's Olympic experience. Since the founding of the modern Olympic Games, each Olympic Games has specially designed event symbols. Therefore, it not only has strong functionality, but also becomes an important carrier to convey the design concept and culture of the host country of the Olympic Games. One of the visual images of the Olympic Games, the emergence and development and evolution of the Olympic Games logo, has a profound impact on the design concept of the Olympic Movement. Therefore, from the point of view of Olympic logo design style, this paper tries to analyze the development and evolution of Olympic event logo and the characteristics of different periods, respectively, from the era style of seeking new and changing (including British decorative art style, Tokyo internationalism style, light effect artistic style, etc.), and the embodiment of unique personality and national style (including the expression of local national image, the combination of tradition and modern). The embodiment of the characteristics of national painting, etc., expounds the background of the times and the artistic style and design characteristics of the representative Olympic Games. This paper also sums up the design form of Olympic event logo from the whole, summarizes and analyzes its conception and design from the aspects of image simplification, image geometry symbolism, image visualization and arbitrariness, the relationship between graph and bottom, dynamic force and tension expression, and the application of formal beauty. Finally, through the above analysis, the influence of the unique design style of Olympic event logo on the modern series logo design is obtained. Through the analysis and exposition of the evolution style and design form of the Olympic event logo design, it can provide a reference for the future Olympic host country to shape the visual image, and can make other modern series symbols better draw lessons from the design concept of the Olympic event logo, and promote the development of the modern series logo design.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524

【参考文献】