从顺应论角度对中英文招聘广告的语用学研究
发布时间：2018-11-20 07:00
【摘要】：招聘广告作为一种常见的招聘者与求职者的沟通媒介之一，在人才竞争愈加激烈的今天，对于招聘机构和潜在应聘者而言都具有重要价值和意义。一方面，招聘公司旨在吸引并招到空缺岗位的最佳人选，另一方面，求职者也希望找到最设和自己的岗位，只有两者充分满足才能达到彼此双赢的局面。 在Verschueren顺应论的基础上，通过对招聘广告语言的分析，运用定性研究的方法，选取国内外两大专业招聘网站www.51job.com及www.monster.com的语料，本文意图解释语言选择是如何顺应中英文招聘广告中交际者的心理世界及社会世界的。 通过研究发现，，通过对语言的选择，招聘广告在心理世界方面顺应包括对缩短心理距离、期望得到公司关怀和公正性在内的情感因素的顺应，以及包括对详尽职位信息和公司信息、良好职业发展、愉快工作环境及有效应聘指导的需要在内的认知因素的顺应。而在社会世界方面，语言选择的顺应体现在对目标社会群体、社会规范、社会文化和背景的顺应。 通过研究，作者建议在撰写招聘广告时，招聘者要充分考虑到求职者的各种心理和认知因素，并顺应所在社会的目标人群、社会规范和文化。另外，在选择语言时，社会招聘应与校园招聘一样得到重视；而在中文招聘广告中，公平信信息应得到更充分的展现。
[Abstract]:As one of the common communication media between recruiters and job seekers, recruitment advertising is of great value and significance to recruitment agencies and potential candidates in today's increasingly competitive talent market. On the one hand, recruitment companies aim to attract and recruit the best candidates for vacant jobs, on the other hand, job seekers also want to find the most established and their own positions, which can only be fully satisfied to achieve a win-win situation for each other. On the basis of Verschueren adaptation theory, through the analysis of recruitment advertising language and the qualitative research method, this paper selects the data of www.51job.com and www.monster.com, two major professional recruitment websites at home and abroad. This paper is intended to explain how language choice adapts to the psychological and social worlds of communicators in English and Chinese job advertisements. Through the study, it is found that through the choice of language, the recruitment advertisement adapts to the emotional factors in the psychological world, including shortening the psychological distance, expecting the care and fairness of the company, etc. And the cognitive factors including detailed position information and company information, good career development, pleasant working environment and the need for effective job guidance. In the social world, the adaptation of language choice is embodied in the adaptation to the target social group, social norms, social culture and background. The author suggests that recruiters should take into account the psychological and cognitive factors of job seekers and adapt to the target population, social norms and culture. In addition, when choosing language, social recruitment should be paid as much attention to as campus recruitment, and fair letter information should be more fully displayed in Chinese recruitment advertisements.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：H313;H136
本文编号：2344169
[Abstract]:As one of the common communication media between recruiters and job seekers, recruitment advertising is of great value and significance to recruitment agencies and potential candidates in today's increasingly competitive talent market. On the one hand, recruitment companies aim to attract and recruit the best candidates for vacant jobs, on the other hand, job seekers also want to find the most established and their own positions, which can only be fully satisfied to achieve a win-win situation for each other. On the basis of Verschueren adaptation theory, through the analysis of recruitment advertising language and the qualitative research method, this paper selects the data of www.51job.com and www.monster.com, two major professional recruitment websites at home and abroad. This paper is intended to explain how language choice adapts to the psychological and social worlds of communicators in English and Chinese job advertisements. Through the study, it is found that through the choice of language, the recruitment advertisement adapts to the emotional factors in the psychological world, including shortening the psychological distance, expecting the care and fairness of the company, etc. And the cognitive factors including detailed position information and company information, good career development, pleasant working environment and the need for effective job guidance. In the social world, the adaptation of language choice is embodied in the adaptation to the target social group, social norms, social culture and background. The author suggests that recruiters should take into account the psychological and cognitive factors of job seekers and adapt to the target population, social norms and culture. In addition, when choosing language, social recruitment should be paid as much attention to as campus recruitment, and fair letter information should be more fully displayed in Chinese recruitment advertisements.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：H313;H136
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本文编号：2344169
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