福如农庄的规划建设与实践

发布时间：2018-12-27 13:30

【摘要】：福如农庄是笔者开发建设的,2011年底,拟定福如农庄休闲农业和乡村旅游总体规划,2012年4月根据规划内容建设。福如农庄充分利用当地农业景观资源、农业生产条件、乡村旅游资源、红色旅游资源,发展观光、休闲旅游活动。这种“农业+旅游业”性质的农业生产经营形态,既可发展农业生产、维护生态环境、扩大乡村游乐功能,又可达到提高农业效益与繁荣农村经济的目的。但是,在建设和实践的过程中,规划内容与实际经营、当地市场需求出现了一些偏差,包括规划的一些项目在实际运营中的可行性问题,给建设和运营带来一定的困扰。在原规划中,对整体项目的目标定位不清晰,导致后续建设项目的落地性差,部分建设项目实际操作性强,但成本支出过大；对项目运营中,缺乏对市场的调研和分析,在项目布局和规划中脱离实际需要；此外,原规划还存在三重三轻的问题,即重规划轻策划,重资产轻运营,重旅游轻农业,三重三轻问题很大程度上限制了农庄的产业发展和项目布局与建设,固定资产投入比较大,注重硬件设施建设,缺乏软件设施的规划建设；本研究重点从福如农庄的规划背景,所在地的自然与社会环境,如何因地制宜发展现代休闲农业和乡村旅游等几个方面,阐述了福如农庄实施规划建设过程中,如何始终贯穿休闲农业和乡村旅游的主线,并针对实际存在情况,针对规划建设的内容进行部分修订和完善,同时还对农庄的运营管理规划进行修订和完善。在本研究中,在农庄的景观布局与建设上,充分运用景观园艺理论原理,以及风景园林的有关理论知识,在规划的修订过程中,在农业生产的基础上,充分利用园区现有土地,利用景观植物营造园林小景,增强庄园的整体景观效果。在本研究中,还在原有规划方案的修订中,融入了创意农业的元素,将蝴蝶主题、农业主题和当地红色旅游资源结合,开发出各类节庆活动,创意产品等,使得福如农庄成为龙岩地区独具特色的休闲农庄。本研究最后通过对福如农庄的规划的所存在问题进行修订总结,重新对农庄下定义,明确农庄的发展方向,并将规划中的不合理的建设项目取消或修正；引入蝴蝶元素,打造农庄特色,提高农庄的核心竞争力；构建农庄商业盈利模式,增强农庄的盈利能力；建立健全农庄管理体制,促进农庄规范化管理,从而进一步指导农庄今后的经营与发展。
[Abstract]:Furu farm was developed and built by the author. At the end of 2011, the overall plan of leisure agriculture and rural tourism of Furu Farm was drawn up, which was built according to the content of the plan in April 2012. Fulu Farm makes full use of local agricultural landscape resources, agricultural production conditions, rural tourism resources, red tourism resources, tourism development, leisure tourism activities. This form of agricultural production and management with the nature of "agricultural tourism" can not only develop agricultural production, maintain the ecological environment, expand the function of rural recreation, but also achieve the purpose of improving agricultural efficiency and prospering rural economy. However, in the process of construction and practice, there are some deviations between the planning content and the actual operation, local market demand, including the feasibility of some planned projects in the actual operation, which brings some difficulties to the construction and operation. In the original plan, the target positioning of the whole project is not clear, which leads to the poor landing of the follow-up construction project, and some of the construction projects have strong practical operation, but the cost is too large. Lack of market research and analysis in the project operation, the project layout and planning divorced from the actual needs; In addition, there are three problems in the original plan, that is, emphasizing planning and planning, valuing assets over operation, and emphasizing tourism and agriculture. To a large extent, the triple-light problem restricts the industrial development of farms and the layout and construction of projects. Fixed assets investment is relatively large, pay attention to the construction of hardware facilities, lack of software facilities planning and construction; This research focuses on the planning background, the local natural and social environment, how to develop modern leisure agriculture and rural tourism in accordance with local conditions, and expounds the implementation of the planning and construction process of Furu Farm. How to run through the main line of leisure agriculture and rural tourism all the time, and according to the actual existence situation, the content of planning and construction is partly revised and perfected, and the operation management plan of farm is revised and perfected at the same time. In this study, in the landscape layout and construction of the farm, the theory of landscape gardening and the related theoretical knowledge of landscape architecture are fully used. In the process of planning revision and on the basis of agricultural production, the existing land in the park is fully utilized. The use of landscape plants to create garden landscape, enhance the overall landscape effect of the manor. In this study, in the revision of the original planning plan, the elements of creative agriculture are incorporated, the butterfly theme, agricultural theme and local red tourism resources are combined to develop all kinds of festival activities, creative products, etc. Make Furu farm become the unique leisure farm in Longyan area. At the end of this study, the problems existing in the planning of Furu Farm are revised and summarized, the definition of the farm is redefined, the development direction of the farm is clarified, and the unreasonable construction projects in the planning are cancelled or amended. Introducing the butterfly element, creating the characteristics of farm, improving the core competitiveness of farm, constructing the commercial profit model of farm, strengthening the profitability of farm; To establish and perfect the management system of the farm, to promote the standardized management of the farm, and to further guide the management and development of the farm in the future.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU986.5

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