地域特色文化在敦煌城市视觉形象塑造中的应用研究

发布时间：2019-01-30 08:00

【摘要】：每一个城市都有它的历史,在变迁发展中形成的地域特色文化展现着这个城市独有的性格。随着全球经济一体化和城市化发展的深入,城市的面貌日新月异,但是中国各大城市的建设越来越呈现出相同性、类型化的趋势,城市的自然景观、本土特色越来越少,逐渐被人为的改造和影响,似乎城市的建设有固定的模板,能被刻意去模仿建造,这样的城市失去了她原本的魅力,也不再给居住者以归属感。在这样的大背景下,城市间的竞争渐渐加剧,数字时代带给城市的问题日趋明显,所以精准的城市定位,体现城市个性的城市视觉形象塑造显得尤为重要,这也是提升城市综合实力,实现城市可持续发展的基础途径。本课题以地域特色文化视角下的城市视觉形象塑造为研究主体,从城市形象的认知、构建及应用等相关理论为切入点,通过对国内外案例的分析借鉴,深入剖析地域特色文化在城市视觉形象塑造的重要作用[1],尝试提出在传承地域特色文化的同时将现代化数字技术与城市视觉形象设计理论融合的观点。文章从理论到实践层层深入,灵活运用城市视觉形象塑造理论指导实践,在“一带一路”发展战略的影响下,以敦煌城市视觉形象塑造为例,对其地域文化进行深入挖掘定位,肯定了地域特色文化在敦煌城市视觉形象塑造中的重要价值。本课题创新点是在城市视觉形象塑造中把数字技术与保护和弘扬地域特色文化相结合,文章在第五部分重点以敦煌研究院现已有的高科技数字展示技术为例做出详尽的研究,分析如何结合数字展示技术塑造敦煌城市视觉形象使敦煌地域特色文化得以传承延续。对于敦煌文化遗产保护来说数字新媒介技术的应用是一个极大的飞跃,不仅为敦煌城市视觉形象的塑造和城市建设的发展开拓了巨大的空间,也为未来城市视觉形象的传播、城市地域文化的延续发展提供参考思路,起到推动的作用。
[Abstract]:Each city has its own history, and the regional characteristic culture formed in the change and development shows the unique character of the city. With the deepening of global economic integration and urbanization, the appearance of cities is changing with each passing day. However, the construction of major cities in China is becoming more and more similar, the trend of type, the natural landscape of cities, and the local characteristics are becoming less and less. Gradually artificial transformation and influence, it seems that the construction of the city has a fixed template, can be deliberately imitated to build, such a city lost her original charm, and no longer give residents a sense of belonging. In such a big background, the competition between cities is gradually intensifying, and the problems brought to the city by the digital age are becoming more and more obvious. Therefore, it is particularly important to shape the city visual image that reflects the individual character of the city and the precise positioning of the city. This is also to enhance the comprehensive strength of the city, to achieve sustainable development of the city. This topic takes the city visual image molding under the regional characteristic culture angle of view as the research main body, from the city image cognition, the construction and the application and so on related theory as the breakthrough point, through to the domestic and foreign case analysis reference, This paper deeply analyzes the important role of regional characteristic culture in the shaping of city visual image, and tries to put forward the view that modern digital technology and the theory of urban visual image design can be combined while inheriting the regional characteristic culture. The article goes deep from theory to practice, uses the theory of city visual image to guide practice flexibly. Under the influence of "Belt and Road" development strategy, taking Dunhuang city visual image shaping as an example, the paper deeply excavates and orientates the regional culture of Dunhuang city. It affirms the important value of regional characteristic culture in shaping the visual image of Dunhuang city. The innovation of this subject is to combine digital technology with the protection and promotion of regional characteristic culture in the shaping of city visual image. In the fifth part, the article focuses on the example of the high-tech digital display technology of Dunhuang Research Institute. This paper analyzes how to build the visual image of Dunhuang city with digital display technology, which makes the regional characteristic culture of Dunhuang continue. For the protection of Dunhuang cultural heritage, the application of digital new media technology is a great leap, not only for the creation of the city's visual image and the development of the city's construction, but also for the future dissemination of the city's visual image. The continuous development of urban regional culture provides reference ideas and plays a role in promoting.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524

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